By Ignacio R. Bunye
Published May 26, 2025 12:05 am
SPEAKING OUT
The Wall Street Journal (WSJ) has reported a surge in scams flooding Instagram and Facebook. According to WSJ, an internal analysis by Meta revealed that 70 percent of newly active advertisers on its platforms were promoting scams or low-quality products. The culprits? Fraud rings operating from China, Sri Lanka, Vietnam, and the Philippines.
The scale of fraud on Meta’s platforms is expanding, driven by advances in AI, cryptocurrency, and organized crime networks. While regulators and financial institutions are urging stricter enforcement, Meta appears hesitant to disrupt its advertising business. Despite recognizing the issue, Meta has deprioritized scam enforcement, allowing repeat offenders to accumulate multiple violations before facing a ban.
Scammers employ various deceptive strategies to target users. Here are some of the most prevalent methods:
Phishing scams: Fraudsters impersonate Instagram support, sending messages like, "Your account has been flagged for suspicious activity. Click this link to verify your identity." The link leads to a fake login page designed to steal credentials.
Fake giveaways and lotteries: A scam account mimics a popular brand and announces, "Congratulations! You’ve won our giveaway. Just pay a small shipping fee to claim your prize." Once the victim sends the money, the scammer vanishes.
Investment and crypto scams: Flashy posts promise, "Turn $500 into $5,000 in just a week! DM us to start investing." Victims send money, but the promised returns never materialize.
Romance scams: Scammers build relationships with victims over weeks or months before suddenly claiming, "I need money for an emergency medical procedure. Can you help?" Once funds are sent, the scammer disappears.
Fake job offers: Ads promote lucrative work-from-home opportunities like, "Earn $2,000 a week with no experience!" Applicants are asked to pay for training materials or provide personal details, only to realize the job doesn’t exist.
Blackmail and extortion: Known as “sextortion,” scammers manipulate victims into sharing sensitive information or images, then demand payment to prevent exposure. A scammer might pose as a potential romantic interest, gain the victim’s trust, and encourage them to share private content. Once they have compromising material, they issue threats: "Pay up, or I'll expose your personal content to friends, family, or the public."
These scams thrive on urgency, emotional manipulation, and impersonation to deceive users. Staying vigilant and verifying sources before engaging can significantly reduce the risk of falling victim to fraudulent schemes. (totingbunye2000@gmail.com)
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