By Jane Kingsu-Cheng and Jessica Pag-iwayan
Her recent appearance at the 2025 Grammy Awards proved just how effortlessly she transforms, walking the red carpet with “Powerful Goddess” makeup by James Kaliardos. Using all Maybelline products, he delivered smoky lined eyes, sculpted cheekbones, and glossy peach lips—a striking statement that balanced drama with understated elegance.
By contrast, her Met Gala look showcased a completely different vibe. Kaliardos described it on Instagram: “Clean skin, quiet confidence, sculpted yet subtle glam, finished with her signature twist: a sideways swipe of mascara that mimics liner (yes, that’s all Miley).”
Since these collaborations, Miley has taken things further, becoming Maybelline New York’s newest global ambassador. “This partnership brings together two core parts of me. You can’t erase makeup from music,” she said. “Within music, there’s performance and honesty—makeup enhances both. It’s how I tell my truth without saying a word.”
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is,” Miley continued. “To take something so iconic and make it mine—it’s powerful and personal.” And that’s exactly what she did, putting her own spin on the classic “Maybe She’s Born With It” song.
From reimagining the jingle to revealing her favorite products—Super Stay Vinyl Ink, Sky High Mascara, and Instant Age Rewind Eraser—Miley makes beauty feel personal, expressive, and effortless.
“Miley is more than a global icon; she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity,” said Sandrine Jolly, global brand president of Maybelline. For Miley, the campaign is a statement: Beauty is fluid, confidence takes many forms, and it’s all inherently yours.
“I think this campaign shows that confidence can look a million different ways, and that you were born with it all along,” the multi-awarded singer concluded.
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