Let these Asian stars inspire your autumn dressing game

 

Asia's fashion movers and shakers gather in Manila to toast the unveiling of H&M's fall-winter 2025 collections

By John Legaspi

 

Saed El-Achkar, president of H&M’s Region East Asia and Greater China

On Sept. 19, 2025, at the Grand Hyatt Manila in Taguig City, guests from South Korea, the Philippines, Malaysia, Vietnam, and Singapore gathered to toast the unveiling of H&M’s fall-winter 2025 collections. The celebration began with a TikTok masterclass, followed by a showcase of the brand’s striking new pieces—all of which are now available in stores and online.

As the sun set over Manila, the soirée came alive with a runway show featuring ensembles infused with British nostalgia, ’90s grunge, and ’80s glamour. Joining the celebration was Saed El-Achkar, president of H&M’s Region East Asia and Greater China.

Bela Padilla

Mika Salamanca

Malaysia’s Eyka Farhana, Juwei Teoh, and Jestinna Kuan

Camille Co

Laureen Uy

Michelle Dee

Catriona Gray

Singapore’s Rachel Wong, Tyler Ten, and Willabelle Ong

Jung Jin Young

Chie Filomeno

Vietnam’s Tran Tieu Vy, Doan Thien An, and Nguyen Cao Ky Duyen

LA Aguinaldo

“I want to say a huge thank you to all of you for being with us here today,” Saed said as he raised a toast. “You are an incredible support to us on the journey H&M is on—to liberate fashion for the many—and you make sure that we are accessible to everyone. We are also inspiring people around the world, and you’ve played an incredible role in that.”