What are the different Filipino values that we have ignored?

 

Bisaya

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Barok and Takya Blog | Bisaya Podcast

In a rapidly globalising world, it is easy to lose sight of our own identity. We become caught up in the search for material success and forget the things that make us unique. 

As a result, we often neglect the values that define us Filipinos. These values include family, faith, and community. We are known for our close-knit families, yet we increasingly live far away from home, pursuing more significant opportunities. Our religious beliefs are a source of strength and guidance, but we often turn to them only in times of difficulty. And while we are renowned for our sense of community, we often fail to support those less fortunate than us.

 If we want to preserve our identity, we need to rediscover these values and start living them daily. We can only hope to create a brighter future for ourselves and our country.

PLDT Campaigns Win PANAta Awards for Promoting Filipino Values

Two PLDT communication campaigns bagged the bronze in the PANAta Awards held recently in Makati City. Conducted annually by the Philippine Association of National Advertisers (PANA), the PANAta Awards recognizes outstanding marketing communication materials or companies that promote positive Filipino values.

PLDT KaAsenso's omnibus campaign won in the Brand/Product Marketing category with its integrated approach, using four different typs of medium - print , radio, tv and social media. The theme of the campaign cewnters on the empowerment of the hard working Filipino micro-entrepeneurs or minigosyantes - highlighting that the true meaning of success is defined not by how big and successful one's business has become, but by how one is able to strike balance and find for the family as well.

With PLDT KaAsenso, micro business or minigosyantes are enable thru a holistic strategy that caters to the five areas critical for their growth: connectivity, financing, education, networking, and extra income.