Cebu Mactan Airport Gets a Facelift and More

BIZLINKS By Rey Gamboa (The Philippine Star)

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Aspiring for Mactan International to be a resort airport is stretching things a bit, if one would literally think of an airport becoming a resort destination, but this is not what the joint venture GMR-Megawide Cebu Airport Corp. (GMR-MCAC) really means.

Having won the right to build and operate the P17.52-billion Mactan Cebu International Airport (MCIA) passenger terminal building, one of the key public-private partnership (PPP) projects of the Philippine government, the consortium is now busy with the groundwork for the new Terminal 2.

In the meantime, included in the scope of work is the sprucing up the current terminal area (rechristened Terminal 1) to give passengers and Cebuanos a good feel of what to expect when the airport extension starts operating in 2018. And from the initial work done since the contract was awarded early last year, one cannot complain.

“Small” changes

There have been small alterations done, but have resulted in significant changes. For example, the arrival gate was moved to a bigger area formerly used as the entrance of airport personnel. The really long queues at the former entrance have all but disappeared.

The check-in area is currently undergoing a facelift, with more counters and wider spaces. This also aids in eliminating passenger congestion, and is a perfect example of how space is managed so that passengers are able to move more conveniently inside the departure area.

Self-service check-in kiosks have been newly installed, and during the weekend that I was in Cebu, passengers of Cathay Pacific and Cebu Pacific could already use the terminals. Philippine Airlines is currently working on its app, so expect the flag carrier to be able to offer the service.

Also being tested at that time were the electronic entry gates that could read electronic boarding passes. This, together with the self-service check-in kiosks, brings the standard of operations at the Mactan Terminal 1 departure area to far superior levels than any of the Ninoy Aquino International Airport terminals.

Huge LED display panels that announce airplane arrival and departure status are visible at strategic locations of the airport, and provide useful and timely information to passengers.

But changes are not just cosmetic. The back room operations and equipment are being improved. A luggage carousel that had not been functioning for five years is currently under repair, and its subsequent operations will help tremendously in moving passenger cargo.

Airport terminal staff, not just those greeting and facilitating people movement at the check-in counters, and the pre-departure and arrival areas, but also those responsible for luggages, are being empowered to enhance passenger services.

Benchmarking

But we’re digressing. The real work will be in putting together a world-class operations that will transform MCIA into a gateway that could be ranked as one of the best in the world.

Currently, the airport has not been included in any listing. But GMR-MCAC is in the process of enrolling MCIA in various rating systems to provide a benchmark for all of the changes that it is currently being introduced and will be installed in the future.

GMC, as the foreign partner of the consortium, takes pride in the fact that it was able to bring the status of the New Delhi Indira Ghandi International Airport, which it started to operate in 2006, from being one of the worst airports in the world more than a decade ago to one of the best today.

GMC also operates the Rajiv Gandhi International Airport in Hyderabad, India, which is ranked among the top five airports of the world and has won numerous awards and accolades for quality and efficiency.

While waiting for the completion of the MCIA Terminal 2 in 2018, the joint venture is keen on ensuring that the current airport operations in the Philippines will be up to standard to its other airport operations in India.

Gateway

In building Terminal 2, the consortium chose an architectural design that will welcome arriving passengers, more so tourists, to the general ambience of a resort. This supports the overall concept of the Cebu government to promote the islands as a premier tourism destination among world tourists.

Since GMR-MCAC took over, it has increased the number of direct flights to the MCIA from the US, Europe, and the Middle East. This March, Emirates Airlines will be coming in directly to Mactan Cebu from Dubai, a feat that was formerly thought of as impossible. More airlines are expected to move in because of the encouraging bookings being generated by the currently operating airlines.

There is logic in this move since about one-third of Filipino overseas workers come from the Visayas and Mindanao. Also, there are many Fil-Ams who live or have their roots in either the Visayas or Mindanao, and who find it more appealing to fly direct to Mactan instead of using Manila as their gateway.

And finally, many tourists from Europe or other Asian countries would want to go directly to any of the major tourism destinations in the Visayas and Mindanao which would be just an hour or so away from sea-going fast crafts.

Focusing on promoting Mactan as a better gateway alternative to Manila will generate the traffic that the consortium needs to justify the expanded facilities. When Terminal 2 is completed, MCIA will have the capacity to easily accommodate 12.5 million passengers annually.

Aside from tourism, Cebu is well-positioned to be another major business center in the Philippines, especially with the move of business processing operations to locate outside of Luzon.

Boosting airport capacity not enough

With the boost in airport capacity, the next important move will have to be done by the local government. Roads from the airport to tourist destinations, including seaport and bus terminals, will have to be improved. Ditto for accommodations and more the tourism attractions.

The local governments in Cebu will also have to improve the traffic flow, something which is quickly gaining the same notoriety of Manila’s road traffic problem.

As officials of the GMR-MCAC consortium are fond of repeating, the Mactan Cebu airport is not the destination but only a gateway. Its ability in being able to bring airport operations to world-class standards will only be deemed a success if visitors and tourists to the Philippines will enjoy their stay.

Admittedly, there’s a lot of real work that needs to be done, and having an airport that Cebuanos – and Filipinos – can take pride in is just the first step. Let’s hope that we can all bring this act together.

MISS CEBU 2016 BEAUTY PAGEANT, WATERFRONT HOTEL & CASINO. PHILIPPINES.

35th Asean Tourism Forum 2016

UPDATE: 35th ASEAN TOURISM FORUM 2016

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ASEAN targeting big neighbors to hike inbound tourism volume

PHILIPPINES - The 10-member Association of South East Asian Nations (ASEAN), in positioning and promoting itself as a single destination, is targeting the region’s big neighbors as a strategy to raise inbound tourism volume as fast as possible.

This assessment emerged from the lineup of activities in the forthcoming ASEAN Tourism Forum (ATF) 2016 slated in Manila on January 18-22.

The schedule of ATF 2016 meetings involving non-ASEAN countries shows China, Russia and India, aside from Japan and Korea, figuring prominently.

Those three countries form part of the so-called BRICS, the acronym for Brazil, Russia, India, China and South Africa, all emerging markets and investment destinations that have been posting enormous economic growth for more than a decade.

While there have been signs of decline in their growth rates, those five countries with large populations and hefty dollar reserves from their economic booms remain a vast source of tourists for inbound travel to ASEAN, especially the nearby India to the west, and Russia and China to the north.

Their importance to ASEAN is acknowledged by ATF 2016 Philippine Host Committee Chairman and Undersecretary Benito C. Bengzon Jr. of the Department of Tourism (DOT), who describes their regular inclusion in this annual regional meeting as “strategically mutual” for all intents and purposes.

“The proximity to ASEAN of Russia, India and China -- together with Japan and Korea -- makes us all account for more than a contiguous half of the entire Asian continent. Travel between those countries and ASEAN entails less time and cost than anywhere else beyond,” Bengzon said.

Included among the invited foreign buyers at ATF 2016 are travel agents from South Africa, which is much closer to ASEAN than Brazil that lies far across the Pacific. Nonetheless, Brazil will have a delegate to the ATF.

“And by proximity alone, ASEAN becomes attractive to the people of those countries, which can help our tourism volume attain critical mass and get our region promoted as an integrated destination for the world market by mere word of mouth. It’s a strategy that just turns up and happens naturally,” Bengzon explained.

He said surplus capital from developed and emerging markets could also help ASEAN expand its absorptive capacity for tourism through investments in property development and support infrastructure.

“But we have to do that (product and property development) according to the current and projected requirements of the market. That’s why ASEAN does consultative meetings with our Asian neighbors. We cannot afford to have a disconnect simply because of gaps in communication and diplomacy at levels that matter most,” Bengzon stressed.

Thus, participating in ATF 2016 are some 2,600 delegates from 64 countries, at least 438 of them are wholesale buyers of tourism products and travel packages and 86 are members of the media from 37 countries. They will also have the opportunity to visit the ASEAN exhibits and see what makes this region a single, unified destination. Included in their itineraries are post-event tours on Jan. 23-26 to heritage sites in the Ilocos, Cordillera and Southern Tagalog regions, and eco-adventures in Palawan, Bicol, Bohol, Cebu, Siquijor, Negros Oriental and Davao.

Comprising the huge foreign delegation are industry players and decision makers from the United States, United Kingdom, Australia, Hong Kong, Belgium, India, Bangladesh, Greece, Netherlands, France, Poland, Malaysia, Indonesia, South Africa, Cambodia, Bulgaria and Japan, among others.

“And for the very first time, the ATF has just been organized specifically to provide a fully-integrated ASEAN brand experience to the global market, ironically but deliberately key messaging our regional diversity as a brand-defining differentiator, whose visual idiom translates into ‘complete tourism package’,” Bengzon stressed.

Ref: Joy A. Gador / Tel. No. (63 2) 533-9732 / MEGAReach


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