PLDT Campaigns Win PANAta Awards for Promoting Filipino Values

Two PLDT communication campaigns bagged the bronze in the PANAta Awards held recently in Makati City. Conducted annually by the Philippine Association of National Advertisers (PANA), the PANAta Awards recognizes outstanding marketing communication materials or companies that promote positive Filipino values.

PLDT KaAsenso's omnibus campaign won in the Brand/Product Marketing category with its integrated approach, using four different typs of medium - print , radio, tv and social media. The theme of the campaign cewnters on the empowerment of the hard working Filipino micro-entrepeneurs or minigosyantes - highlighting that the true meaning of success is defined not by how big and successful one's business has become, but by how one is able to strike balance and find for the family as well.

With PLDT KaAsenso, micro business or minigosyantes are enable thru a holistic strategy that caters to the five areas critical for their growth: connectivity, financing, education, networking, and extra income.

PLDT (Philippine Long Distance Telephone) Best Philippine Managed Company

No wonder. Every time I got a problem with my telephone line or internet connection, all problems have been solved within minutes. 

Don't get me wrong, this is not a promotion post for the PLDT, the Philippine Long Distance Telephone... .

Fact is, PLDT has been named the best managed company in the Philippines, not according to me, but according to the annual poll of Asia's top companies by FinanceAsia, aleading financial publication in Asia.

PLDT led in four out of five categories covering large market capitalization companies based on the results of tallied votes from more then 300 investors and analysts across the region. FinanceAsia announced the winners of its 11th annual poll last week.

PLDT maintained its lead as Most committed to a Strong Dividend Policy for the thrid consecutive year. PLDT also climbed to the top of the list of Philippine companies in the Best Corporate Governance category after placing third in 2010.

PLDT was also recognized as one of the top companies in the Best Corporate Social Responsibility Category.

PLDT Security Guard in Davao City Returns Lost Money!

His honesty brought him honor. I met him several times, while paying my PLDT-bills. 

When Ramil A. Rayos, security guard at PLDT-Smart Payment Center in Davao City returned a lost envelope containing cash to its owner, he was just doing his job. After all, it is indeed part of a guard's duty to return lost things to their rightful owners. Little did he know that he will be praised for his action.

"I commend SG Ramil Rayos for his honesty. He should be emulated by everyone!" said AMMG Head Rene G. Banez. 

On July 26, 2010, Rayos found an envelope containing more than 4,000 Pesos on top of a writing ledge at the payment center. Instead of keeping the money for himself as some people would probably do, he waited for the owner to come back for it.

So when Shane Delgado, an employee of the Lighthouse Christian Fellowship, went to the payment center looking for an envelope she inadvertently left earlier, Rayos immediately ascertained her ownership of the lost envelope. He notified his detachment commander and the three of them went to the office of Mindanao Asset Protection division Head Wilfredo A. Arcinue where Rayos returned the envelope to Delgado. 

A man of humble circumstances, Rayos earns up to 3,500 Pesos every payday as a security guard. Rayos never thought twice about returning the money, saying: "I would rather work and earn my own money than spend somebody else's!"

Kudos to you and God bless!

PLDT and SMART ink Deals with Bureau of Immigration

PLDT (Philippine Long Distance Telephone) and SMART Business Solutions recently closed deals with the Bureau of Immigration (BI) to be the latter's provider of data and wireless communications technology that will allow the bureau to broaden its services and extend further its operation in order to sustain its growth and efficiency.

The Bureau of Immigration is the administration and enforcement of immigration, citizenship, and alien admission and registration laws in accordance with the provisions of the Philippine Immigration Act of 1940, the Alien Registration Act of 1950, including other pertinent laws related thereto.

It is committed to uphold national integrity as a sacred trust through humane, responsive and conscientious control and regulation of foreign nationals and migrants in the Philippines with the view of excellence in public service.

Kudos to present BI Commissioner Marcelino Libanan and his whole staff. 

PLDT (Philippine Long Distance Telephone) is Saving the Environment

The PLDT is not only the nation's leading telephone company, it's also doing a lot things saving the environment. 

For example: PLDT joins PBSP Annual Reforestation Caravan. About 70 PLDT employee-volunteers, together with the partner farmer beneficiaries of Kantipla Ecosystem Enhancement and Protection Foundation (KEEP), planted more than 7,500 indigenous tree species such as Toog or Philippine Rosewood, Almaciga, Narra and Acacia or Rain Tree. The group hopes the trees will trap 33.75 tons of carbon dioxide and store 4,200 cubic meters of water in a year. Narra, for example is noted for its medicinal value. Narra leaves can be applied to heal ripening boils, ulcers, and prickly heat. It can be also used to treat diarrhea or dysentery.

Help for Laguna! The PDRF (Philippine Disaster Recovery Foundation) clears Laguna de Bay of water lilies. It is for this reason the the newly-created foundation, which is headed by PLDT and Smart Chairman Manuel V. Pangilinan, went to Santa Cruz, Laguna, to offer help. One of the mandates of the PDR Foundation is to assist the government, in partnership with local government units and other civic organizations, to rebuild communities severely affected by the typhoons Ondoy, Pepeng and Santi last year 2009. The water lily project at the Laguna Bay is only one one of the many projects the foundation is lining up. More projects will be follow.