General membership meeting reveals plans and programs to revitalize Philippine tourism
The Philippine Tour Operators Association (Philtoa) recently hosted its 4th General Membership Meeting at the Crimson Hotel Filinvest City in Muntinlupa, with the Department of Tourism Secretary Christina Garcia Frasco as keynote speaker. Led by Philtoa President Fe Abling-Yu, the meeting also highlighted Bacolod City as the featured destination, with Mayor Alfredo Abelardo "Albee" Benitez in attendance.
Secretary Frasco commended Philtoa for its unwavering commitment to revitalizing Philippine tourism, highlighting the association’s promotion of inclusive tourism development in both established and emerging destinations.
"We recognize that there are several emerging destinations across the country that, if given the right assistance, attention, development, and promotion, have the potential to become key destinations, as far as tourism is concerned,” the tourism chief said. “This is why I'm very grateful to Philtoa, because their focus has not been our world-famous destinations alone, but also in giving opportunities to emerging destinations. This is reflective of true shared tourism governance, where the private sector mobilizes the industry to assist the government to ensure inclusive tourism development."
With this, Bacolod City also took center stage at the 4th GMM as a growing "super city" with exciting advancements in tourism, including infrastructure, art, culture, and culinary experiences. Mayor Benitez highlighted upcoming projects such as the Bacolod Convention Center, which can accommodate up to 10,000 people for MICE events; the Bacolod Masskara Museum/Trade Center; and the Orange Project, a prominent art gallery. The renowned Masskara Festival, spanning three weeks, promises a vibrant celebration of sports, food, spirits, and festivities.
To further underscore its commitment to fostering partnerships and growth within the industry, Philtoa President Abling-Yu announced the upcoming 34th Philippine Travel Mart, scheduled from Sept. 1 to 3 at the SMX Convention Center Manila in Pasay City.
She stated: "We are grateful for the strong partnerships with the Department of Tourism, Tourism Promotions Board, Philippine Airlines, BPI, and our media partners. The 34th Philippine Travel Mart is not only a showcase of our country's incredible destinations but also a celebration of our industry's resilience and strength as a major contributor to the country’s growth and progress.”
The association also welcomed 10 new tour operators, an immigration services agency, and 15 hotel and resort properties, increasing the total membership to over 500.
These additions include Big Golden Furby International Travel and Tours, Inc.; BNG Travel and Tours Services, Inc.; ETravel Zone; ETravelPH Events Management Services; Festive Travel and Tours Services; Godspeed Travel & Tours Corp.; Group Tours Specialists, Inc.; Jimwell Travel and Tours; Landsair Tours and Travel Corp., Mariaynah Travel and Tour; MFly Travel and Tours; RIOR Wanders Travel and Tours; Tobi's Travel & Tour Services, Inc.; Travel Enterprise Corporation; Walk the Planet, Inc; Alpha Suites Makati; Ambassador in Paradise Resort Corporation; Best Western Plus Metro Clark; City Garden Grand Hotel; Discovery Samal; Holiday Suites; Red Hotel, Inc.; Richmonde Hotel Iloilo; Sol y Viento Mountain Hot Spring Resort, Inc.; Timberland Highlands Resort; and ACN Southern Immigration and Educational Services.
As the tourism industry rebounds post-pandemic, Chroma Hospitality Group Vice President Carmela Bocanegra encouraged Philtoa members to capitalize on the opportunity for a strong comeback. “Make 2023 the time of the great comeback,” Bocanegra said.
Secretary Frasco echoed this sentiment, inviting Philtoa to continue showcasing and enhancing the best of the Philippines' destinations. She emphasized that loving the Philippines involves introducing innovative solutions aligned with global tourism trends and localizing that love within specific destinations.
"To love the Philippines is to highlight our love of country, our pride of place, our love for each other, and is a reminder and a call to action," said Frasco. "To love the Philippines... is to try to understand what we can do to introduce difficult but helpful solutions or programs that have never been done before, but are being implemented now in response to global tourism trends. To love the Philippines is to localize this love in your specific destinations."
