BY REY ILAGAN
During the launch of “Ugnayan,” Genteel Home’s latest collaboration with Arch. Royal Pineda at Manila FAME 2024, the spotlight wasn’t just on the stunning furniture collection—it was on the dialogue surrounding Filipino creativity. Renowned for his forward-thinking approach to design and architecture, Arch. Pineda shared insights on his partnership with designer Katrina Blanca de Leon, the local creative industry, and his vision for modern Filipino design.
One theme consistently emerged: Arch. Pineda’s commitment to pushing the boundaries of Filipino identity in design, always aiming for global recognition without losing authenticity.
Culture of betterment
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For Arch. Pineda, every collaboration is an opportunity to inspire creatives to embrace and refine their unique Filipino identity. Reflecting on his work with de Leon and Genteel Home, he emphasized the importance of authenticity in creativity. “As I collaborate and work with any creatives as a naturalist, I always say, just be yourself. I am not here to tell you to follow my ways or my approach, but to understand the principle of how to become you and a better Filipino,” he explained.
This philosophy translates into a mindset of continual improvement—a rejection of mediocrity. “When I see a creative digging for that identity, I help them. Because I always tell them, you will not just be Filipino—you will be a better Filipino, a modern Filipino,” he said.
He further highlighted the importance of creating designs that contribute to a broader narrative. “The culture of betterment—where we keep saying better, better, better—is actually created to cancel out ‘pwede na.’ You see a version, so there’s a contribution, because it cannot be the same. Otherwise, there’s no point; there’s no creativity.”
Local design, global market
Pineda believes that Filipino design has the potential to thrive in a global market, not by competing with mass-produced pieces but by embracing its exclusivity. “Philippine furniture stands out because we are not about mass production. That’s why I also challenge [designers]. Your exclusivity is not just about limiting it to a few people. Your exclusivity is in being able to create a design exclusively for a person,” he said.
This approach requires a clear understanding of what makes Filipino design unique. “The Philippines will have its authentic market because it will always prepare and present a very specific identity and quality of the Philippines. We’re not here to compete… But again, my question is: What makes ours Filipino? That’s the challenge—to always know,” Arch. Pineda explained.
He added that authenticity in Filipino design can command its value. “Why would I buy a table from the Philippines that’s exactly like a table from Vietnam, but Vietnam’s is cheaper? But if you, as a Filipino table, bring something to the world that makes it better Filipino, then you cannot compare the price.”
Modern Filipino identity
For Arch. Pineda, modern Filipino design is an evolving identity. “For the longest time, there was a colonial mindset that left us confused as architects. Some colleagues of mine, 20 years ago, when I asked them, ‘Can you define Philippine architecture?’ they said it was a long discussion because we were colonized,” he recalled.
But Arch. Pineda has moved beyond that mindset. “I believe I’m doing Philippine architecture of our time. The bahay kubo was Philippine architecture of its time, as was the bahay na bato. We are in a constant evolution, but my challenge to every creative—not just architects—is this: Are you contributing to the chain of history?”
His design philosophy is deeply rooted in identity and purpose. “Why should a Filipino be forced to live in a Mediterranean house? Why do the French live in a French house? And yet, suddenly, when you come to the Philippines, you’re telling me I’m Filipino and I cannot live in a Filipino house?”
For Arch. Pineda, the challenge is clear: “If you don’t dare to find your own identity, if you don’t have that itch, you will always be a follower. You’ll remain in the status quo. But I challenge the status quo all the time.”
Next generation
Pineda is optimistic about the younger generation of Filipino creatives. “I’m happy to see the younger generation becoming more confident about who they are. They look for what’s Filipino,” he said.
While some criticize younger designers for being overly confident or entitled, Pineda sees this as an asset. “That’s not necessarily bad. Use that confidence to say, ‘We are Filipino.’ Graduate from the inferiority. That’s what makes the Philippines really exciting now, especially in creative fields.”
