Is TV Dead? The Huddle Room, UST Marketing investigate at CreaCon 2024

From left: UST’s Program Chair for the Department of Marketing Management Asst. Prof. Dr. Francis Lawrence B. De Jesus, PhD, College Dean Assoc. Prof. Dr. Al Faithrich C. Navarrete, PhD, The Huddle Room’s Chairman Dimples Cruz, Managing Partners Reena Robles and Julia Garcia, Managing Director Pat Sotto, and Managing Partner Eugene Manalo.

The Philippine Star 

December 13, 2024 | 1:43pm

MANILA, Philippines — Is TV dead? This question has been on everyone’s minds ever since digital devices revolutionized how we consume content. Social media apps and streaming platforms now dominate our attention, pulling it away from what was once the centerpiece of home entertainment — TV.

This was the central theme of this year’s CreaCon — the annual flagship event by The Huddle Room. Held on November 21, 2024, at the UST Auditorium, the event titled "CreaTVty" explored how creativity can shape the next era of television. Industry heavyweights took center stage as key speakers. Hosted by Gelli Victor, the program dove into how television is rising to meet today’s challenges. Split into two insightful sessions — one in the morning and one in the afternoon — it delivered a full day of thought-provoking discussions and fresh perspectives.

SPOILER ALERT: TV is far from dead. In fact, it continues to thrive by constantly reinventing itself. With innovations like smart TVs, on-demand programming, and hybrid integrations with streaming platforms, TV continues to evolve, proving it’s still a relevant force in the ever-changing entertainment landscape.

Jolly Estaris, Head of Integrated Digital Sales and Strategic Sales Planning at ABS-CBN, kicked off his session with a lively activity, inviting UST marketing students to dance to BINI's Salamin Salamin. The fun competition set the tone for his talk, with winners taking home prizes.

In his session, Adapting to Change: ABS-CBN’s Journey Beyond Traditional TV, Jolly Estaris shared how the network has reinvented itself following the loss of its franchise. He highlighted ABS-CBN’s evolution into a multi-platform storyteller, focusing on five key pillars of digital transformation: Purpose, Presence, Platform, Personalization, and Partnerships.

Next, Robert Labayen, ABS-CBN’s Head of Creative Communication Management and the creative genius behind the network’s iconic station IDs, took the stage to discuss What May Still Work on TV. He started by emphasizing that linear TV — traditional, scheduled programming — is still strong in the Philippines, despite the growing dominance of digital platforms. While no one can predict the exact future of TV, Robert shared his perspective on what has worked in the past and continues to resonate today.

ABS-CBN’s Head of Creative Communication Management, Robert Labayen

He stressed the importance of producing quality TV content, citing South Korea’s success as an example. Robert believes that in an ever-evolving landscape, the core of TV’s continued relevance lies in crafting meaningful, high-quality stories.

Jeny Ferre, the Creative Head of Eat Bulaga, delved into how long-running TV shows embrace modern tools like AI to stay fresh and relevant. She highlighted how Eat Bulaga recently introduced AI-generated characters such as Ellen, Lola Belen, Papa Ethan, and Brad, adding a new layer of entertainment to their programming.

Jeny explained that these tools are not designed to replace creative jobs but to enhance them, making the production process more efficient and innovative. “The impact [of AI] on television is the challenge. Kung creatives kayo or marketing people, ano pang gagawin nating bago? It’s the challenge. You have a new tool, new technology na pwede nating gamitin, so why not?” she said, inspiring the audience to embrace AI as a catalyst for creative breakthroughs.

Eat Bulaga’s Creative Head, Jeny Ferre

Wrapping up the speaker lineup, Director Caesar Cosme — celebrated for his work on Bubble Gang and Pepito Manaloto — delivered an engaging talk titled Social Media – Companion or Competition?

True to his comedic roots, Director Cosme infused his session with humor, turning it into a stand-up-style discussion that had the audience laughing while reflecting on key insights. He emphasized the importance of truly understanding your audience to create content that resonates, whether on traditional TV or social media. His closing message was clear: "Know your audience, and you’ll always find the right way to connect."

CreaCon 2024 wrapped up with a panel discussion featuring the legendary comedian, Michael V. also known as Director Bitoy, and GMA Network’s Chief Marketing Officer, Lizelle Maralag. They shared their expertise on creativity and strategy in the evolving media landscape, offering valuable lessons for the next generation of marketers and creatives.

Through engaging talks and interactive sessions, CreaCon 2024 showed that TV is far from fading into the background. Instead, it’s thriving — adapting to new challenges and pushing creative boundaries to remain a vital part of how we connect and tell stories. If there’s one takeaway from this year’s event, it’s this: TV is not dead; it’s evolving, and it’s here to stay.

Catch up with the stars at Illo’s Home Buffet on Shaw Boulevard

BY GISELLE SANCHEZ

Nov 19, 2024 03:10 PM

  

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AT A GLANCE

• I could play catch-up with the stars that graced the fast-rising buffet restaurant chain opening in Metro Manila. 

From left: Ryza Cenon, Giselle Sanchez, Andrea del Rosario, and Regine Tolentino
 

Ryza Cenon, Rocco Nacino, Regine Tolentino, Andrea del Rosario, Enzo Pineda, Michelle Vito, and I grace the opening of Illo’s Shaw Boulevard in Mandaluyong. 

Located at Lancaster Hotel, the legendary Chef Niño Rodillos of Illo’s Party Trays opened three huge halls providing an events place for up to 200 guests plus delicious food. 

I could play catch-up with the stars that graced the fast-rising buffet restaurant chain opening in Metro Manila. 

Rocco Nacino, Melissa Gohing, Giselle Sanchez, Chef N, Cong Gus Tambunting, and Maq Agapito

Ryza Cenon

I was particularly impressed with Ryza’s semi-bald look. Only Ryza Cenon can pull off such a hairstyle and still look stunning.

The TV5 actress tells Gossip Girl why she is sporting that look, “My character Christine Maceda in Lumuhod Ka Sa Lupa demands such a hairstyle. She’s a bad-ass. You should watch her Mondays thru Fridays at 7:30 pm on TV5.” 

Regine Tolentino

I recently visited Regine Tolentino Atelier to rent a sexy casino-royale-inspired dress and hosted an event with that theme. I was surprised to see beautiful gowns and event dresses aside from the usual costumes she rents for themed parties. I was in awe and told Regine how significant the expansion of her business was. The actress-businesswoman told me a secret, “Never stop innovating, never stop expanding. Resting on your laurels will stagnate any business. Continue working hard to excite your customers so they will always return.” 

Andrea del Rosario 

When Andrea was a councilor in Calatagan, Batangas, I heard from constituents that she did a fantastic job with her projects to help the people's economic livelihood. I was surprised she did not run again with her impeccable work for the town: "I have to be a mom first. My daughter will undergo her third surgery. Please pray for her.” 

Beatrice Anne is the daughter of the award-winning actress. Bea is currently suffering from a rare congenital disease called Jejunal Atresia, which is a rare type of obstruction of the small bowel. 

From left: Regine Tolentino, Cong Gus Tambunting, Enzo Pineda, Chef Nino Rodillos, Michelle Vito, Maq Agapito, and Lancaster Hotel owner Ronald Lim

 Illo’s Home Buffet Shaw

And finally, the main star of the night – Illo’s Shaw. The New Illo’s Home Buffet is at Lancaster Hotel, 622 Shaw Blvd. You can check out their website, www.illoshome.com. They have three event venues for weddings, corporate parties, and baptisms. Illo’s party trays still deliver food to your doorstep, especially this Christmas; you can check out their menu on their website www.illospartytrays.com, and for larger catering needs, there is Illo’s prive (www.illosprive.com)   

Miss World Philippines 2024 Krishnah Gravidez pursues music career

Charmie Joy Pagulong - The Philippine Star 

October 21, 2024 | 12:00am

 

Miss World Philippines 2024 Krishnah Gravidez is set to release her first single as Universal Records Philippines’ newest talent.

Photo from Universal Records Philippines Facebook page

MANILA, Philippines — Miss World Philippines 2024 Krishnah Gravidez assured her fans that she has ample time to prepare for her upcoming international competition amid her studies and music career. She recently signed with Universal Records Philippines as one of its new recording artists.

“I still have a few months left to prepare and I feel like it’s enough for me to prepare everything because I trust the people behind me, the people beside me in this journey. ALV (Arnold L. Vegafria, her manager), also my team, or my team Baguio, my Promedia family as well, they’re guiding me all throughout every stage that I step into. That’s why now, yes, time management is also the key, but I feel very grateful that I have a strong support system,” she shared during a recent contract signing with Universal Records Philippines. 

“Of course, as I mentioned, I feel very blessed that I am where I am right now. Maybe some people may think that time management is difficult for this because I have to prepare for my international competition but I really want to challenge myself more. And (I have) my school and my studies as well. So I had a lot of opportunities that came but I feel very blessed and lucky to have this because not all of us or not all aspiring artists can also have this opportunity. So, now I’m really grateful to have this milestone,” she added.

Krishnah with (from left) GLXY Entertainment executive director Andre Alvarez, Universal Records Philippines managing director Kathleen Dy-Go, and Krishnah’s manager Arnold Vegafria during the contract signing.

Krishnah also believed that her singing skills will be her edge at the upcoming Miss World 2025, which is scheduled in February. “Because I really want to grab every opportunity and use it to my advantage, especially when I entered the Miss World competition. It’s not easy because there will be, I think, a hundred or more candidates who will be competing on the international stage. So, I would like to grab this opportunity as well and use it as an advantage,” the beauty queen from Baguio remarked.

Music is a new field for Krishnah and she admitted that she had no self-confidence when it comes to singing. And many got surprised when she ventured into such. 

She told The STAR that her passion for music began when she was 12. It was her dad who taught her how to play the guitar. “That time, more like playing the guitar lang talaga, wala pa yung singing aspect. But as time goes by, of course, when you play the guitar, you also have to sing.

“So that’s when I discovered my love for singing. Sabi ko nga po, sa bahay lang akong kumakanta. The Miss World Philippines Talent Competition was the first time I sang in a large crowd.”

That was the time when she realized that she has a knack for singing. “The handlers from the Miss World (Philippines) organization messaged me as well, saying that I have potential nga daw po in this industry. So I reassessed myself, I asked myself, ‘Do I really want this?’ But at the end of the day, life is too short to just stick to one industry.”

So now, she is embracing her talent for music and she is thrilled for what the future holds for her in the music business. “So yung grandma ko kasi, she’s a devoted Roman Catholic and she sings in the church. And I grew up seeing her singing in the church. So maybe dun ko po nakuha yung influence ko in singing.” 

Given the chance to collaborate, she would like to do it with Moira dela Torre and Dionela. Her genre is bossa nova but she would love to explore other music genres, too,

Universal Records Philippines managing director Kathleen Dy-Go noted that Krishnah is more of a pop singer. “That’s what Arnold said also, but we can touch on a little bossa nova every now and then. But really as a general genre, it’s pop music.”

“I think it’s a surprise that everyone thinks that you can sing, Krishnah,” she told Krishnah. “She has a beautiful voice and we’re really excited to put out her new single soon.”

Philippines selected as guest of honor for 1st time at Frankfurt Book Fair 2025

 

Kristofer Purnell - Philstar.com

MANILA, Philippines — The Philippines has been selected as the guest of honor at the Frankfurter Buchmesse (FBM), the largest book fair in the world, for the first time in the Frankfurt Book Fair's 500-year history.

Over 70 Filipino authors and publishers, as well as around 700 Filipino titles, including books and graphic novels, will be featured at next year's edition of the Frankfurt Book Fair.

The significant moment will showcase the Philippines' history, culture, and heritage, particularly when it comes to literature, with Jose Rizal — who published "Noli Me Tangere" in Germany — inspiring the country's participation theme, "The imagination peoples the air."

National Book Development Board Chairperson Francis Ang II said it would "reinforce efforts to promote the growth of the Philippine book industry, and gain local and international support and recognition."

Related: Vibal releases 10 new books on Philippine ancient history, postage stamps

National Commission for Culture and the Arts Chairperson Victorino Manalo added that being the guest of honor allows the country to share its culture, realities, and stories through all kinds of art and literature, "We optimize this platform to promote our stories forged by the diversity of our unique culture and its richness."

All plans for the Philippines' guest of honor role next year will be laid out by art critic and curator Patrick Flores and publisher Karina Bolasco next month in Frankfurt, with the support of authors Budjette Tan and Jaya Jacobo.

This year's Frankfurt Book Fair will have a program dedicated to Filipino creatives and publishers. Jacobo and other distinguished Filipino authors, namely, Jose "Butch" Dalisay, journalist-author Patricia Evangelista, and historian Ambeth Ocampo will give their talk during the fair. 

Tan and Evangelista will also take part in talks on the ART+ Stage with award-winning illustrators Isabel Roxas and Frances Alvarez, while romance novelist Mina Esguerra will give a talk on the New Adult Stage.

A program dedicated to Rizal as a Filipino hero, writer, and thinker in exile will be held in Heidelberg and Wilhelmsfeld after the book fair. 

The 2024 Frankfurt Book Fair runs from October 16 to 20. 

Bottega Veneta goes for 'E.T.' chic as Madonna pops into D&G

 

Philstar.com

September 23, 2024 | 9:14am

MILAN, Italy Milan — Fashion Week came to a close on Saturday with its share of surprises, not least an unlikely source of inspiration for Bottega Veneta's much-anticipated evening show.

"For this show, I took as my starting point the scene from Spielberg's film 'E.T.', when the mother opens the closet to reveal a world of stuffed animals..." Bottega Veneta's artistic director Matthieu Blazy explained backstage.

"The surprise of an imaginary world, the world of childhood, where everything is possible, where everything is a game, a joy, an adventure," he said.

Blazy sought to recreate children trying on their parents' clothing, or even the first day of school, "when parents have prepared the perfect outfit for their child, who comes back with everything upside down."

That resulted in dresses just a bit too big, outfits with one leg in pants, the other in a skirt, superimpositions or creases.

As for the dress embroidered with matches?

"It's the object of childhood's forbidden game, intrepid and dangerous," he said.

Earlier Saturday, no less a superstar than Madonna sat in the front row of the Dolce & Gabbana show -- her face barely visible under a black lace veil.

The catwalk became a tribute to the "Material Girl", with all models in blond wigs, some in corsets with pointy breasts, others in black men's tuxedos embellished with trouser braces.

But at Bottega Veneta, not only fashion fans were watching, but investors too.

Founded in 1966 in Vicenza in the northeastern Italian region of Veneto, the label renowned for its woven leather goods and expert craftsmanship became a part of France's Kering group in 2001.

And with Kering's flagship brand Gucci currently in a sales dive -- down 20 percent in the first half of this year -- the company is hoping to make the most of its smaller and less showy Italian brand.

In the first half of 2024, Bottega Veneta posted revenue growth of three percent to 836 million euros ($933 million), whereas Gucci's revenue, while down significantly, was 4.1 billion euros -- nearly half of Kering's entire revenue of nine billion euros.

So while Bottega Veneto may be a drop in the the luxury group's ocean, it is a promising one -- and one that goes hand in hand with its distinctive approach to fashion.

A coveted brand that is notably absent from social networks, Bottega Veneta thrives on discreet hyper-exclusivity, led by the Franco-Belgian Blazy, who took over as creative director at the end of 2021.

Tell-tale 'intrecciato'

With sumptuous materials that flirt with trompe-l'oeil and cult pieces such as jeans-like pants in buttery calf leather selling for 5,200 euros, Bottega Veneta has built up considerable cult status in recent years under Blazy.

The brand eschews logos on its products, instead letting its famous "intrecciato", or signature woven leather, speak for itself, or incorporating a brass "nodo" or knot as an essential design element into shoes and other accessories.

The brand has also strategically snubbed social networks. In 2021, it deleted its Instagram account only for fans to take over an unofficial "newbottega" account so as not to miss any of the latest news.

Passionate about contemporary art and design, Blazy fuels the brand's projects through collaborations with photographers and creatives.

Some are even revealed during fashion shows themselves, such as last year's 400 chairs designed by furniture and art designer Gaetano Pesce, who died in April, or the February homage to architect Le Corbusier with a reinterpretation of his Tabouret Cabanon.

The recent opening of Palazzo Van Axel in Venice will now welcome Bottega Veneta's exclusive clients to discover the world of the brand in a fully restored palace in the heart of the watery city.

There, personalised services include the opportunity to choose from luxurious leathers or unique pieces not available in stores.

The palace will also host exhibitions, special projects and the presentation of Bottega Veneta's high-end jewellery collection in November.

PAGASA monitoring new LPA east of Mindanao

 

Philstar.com

July 26, 2024 | 8:30am

MANILA, Philippines — State weather bureau PAGASA has spotted a new low pressure area east of Mindanao, a day after Typhoon Carina (international name: Gaemi) left the Philippine area of responsibility.

According to PAGASA's 24-hour public weather forecast issued at 4 a.m. Friday, the LPA was last seen 1,035 kilometers east of southeastern Mindanao at 3 a.m.

While it's unlikely, PAGASA has not ruled out the possibility that the LPA will develop into a tropical cyclone by Sunday, Obet Badrina, PAGASA weather specialist, told Super Radyo DZBB on Friday.

The LPA is expected to bring cloudy skies to the eastern portion of Visayas and Mindanao over the weekend, according to PAGASA.

Rainfall outlook

Meanwhile, the western portion of Luzon that was pummeled with heavy rains in the past few days may see improved weather conditions, though PAGASA said heavy rains can be expected in some areas due to the continued effects of the southwest monsoon.

PAGASA said Ilocos Region, Batanes and Babuyan Islands are expected to continue experiencing monsoon rains caused by the southwest monsoon, with possible flooding or landslides due to heavy or intense rains with at times torrential rains.

Meanwhile, Zambales, Pampanga and Benguet will experience occasional rains caused by the southwest monsoon, with possible flash floods or landslides due to moderate to heavy rains with at times intense rains.

Metro Manila and the rest of Luzon can expect cloudy skies with scattered rains and thunderstorms. Rain caused by the southwest monsoon could still lead to flash floods or landslides due to moderate to at times heavy rains.

San Miguel launches new draft beers during TILT // On Tap On Tour

MANILA, Philippines — Top beer producer San Miguel Brewery Inc. (SMB) continues to provide unique and authentic experiences to its consumers as it taps CC:Concepts to host its event series launching San Miguel Cerveza Blanca and San Miguel Cerveza Negra draft beer.

TILT // On Tap On Tour brought together bold and edgy music with a fresh draft beer experience, starting with an intimate party at Izakaya Geronimo in Bonifacio Global City.

Event host Paolo Abrera and Izakaya Geronimo chef Christian Manawis

The affair saw a special food pairing menu, a collaboration between SMB brewmaster Alan Sienes and Izakaya Geronimo chef Christian Manawis. Attendees further appreciated the taste of the authentic local wheat beer, San Miguel Cerveza Blanca, and the full-bodied dark lager, San Miguel Cerveza Negra, fresh from the tap.

The event series then continued across various venues in Metro Manila—Moonshine P.U.B. x Public Urban Bar in Ortigas; Brick and Mortar in BGC; and Bar IX in Alabang.

Surprise yourself with the flavors of authentic local wheat beer blended with citrus, spices and coriander through San Miguel Cerveza Blanca, and indulge in the premium dark lager with the bold flavor of roasted malt and notes of caramel with San Miguel Cerveza Negra.

Experience San Miguel Brewery’s fresh draft beer, now available in select outlets nationwide.

Editor’s Note: This press release from San Miguel Beer is published by the Advertising Content Team that is independent from our Editorial Newsroom.

Filipinos among most positive globally, but sadness takes a toll – Gallup

 

Philstar.com

July 9, 2024 | 12:28pm

Employees of a mall in Marikina City hold Philippine flaglets during a flag ceremony as they mark National Flag Day on May 28, 2024.

The STAR / Miguel De Guzman

MANILA, Philippines (Updated 12:35 p.m.) — The Philippines ranked among the 10 countries with the highest positive experiences in 2023, a worldwide poll showed.

In D.C.-based firm Gallup's 2024 Global Emotions Report, the country scored 82 of 100 on the Positive Experience Index. This means 82% of Filipinos reported more positive emotions the day before the survey was conducted.

The score puts the Philippines in the fifth place globally on par with Malaysia, Senegal and Thailand, indicating that pleasant feelings are more pervasive than negative ones.

The Philippines is among the 10 countries in the world with the highest positive experiences, according to Gallup's Global Emotions Report 2024.

Notably, 75% of Filipino adults reported learning or doing something interesting the day before the 2023 survey, ranking them third in the world. This is well above the global average of 54%.

While the Philippines' positive experience score of 82 is still among the highest in the world in 2023, it was lower than the 85 it garnered in the 2022 Gallup survey.

While the country scored highly on positive experiences, the Philippines did not rank exceptionally low on negative ones. The country reported a score of 35 of 100 on the Negative Experience Index.

Emotion Yes No

Anger 20% 70%

Loneliness 34% 65%

Stress 53% 47%

Worry 34% 65%

Pain 24% 75%

Enjoyment 80% 19%

Well-rested 74% 26%

Learned 75% 25%

Smiled or Laughed 85% 15%

Respect 95% 5%

The Philippines' negative experience score is higher than the global average of 31.

Filipinos also had the highest reported loneliness in Southeast Asia, a region that leads globally in positive experiences. With 34% reporting feeling sad the day prior, the Philippines' score is higher than the global average of 23%.

The report, released earlier this month, was based on nationally representative samples of at least 1,000 citizens aged 15 and older from each of the 142 countries surveyed face-to-face or over the telephone.

The margin of sampling error ranges between ±2.2 and ±5.5 percentage points at the 95% confidence level.

October 30 is now the Philippines' National Day of Charity

 A homeless woman sleeps inside her two-wheel push cart serving as her house on wheels, as she and other homeless wait for food distribution at a catholic missionary feeding center in Manila on September 22, 2022.

AFP / Ted Aljibe

Kristine Daguno-Bersamina - Philstar.com

June 22, 2024 | 11:02am

The Presidential Communications Office on Saturday announced that October 30 will be commemorated every year as the National Day of Charity as part of the government's commitment to promoting and uplifting the lives of Filipinos under a “Bagong Pilipinas.”

“Bagong Pilipinas, as the overarching theme of the Administration’s brand of governance and leadership, calls for deep and fundamental transformations in all sectors of society and government, and visions to emphasize compassion, solidarity and social responsibility among Filipinos,” the proclamation reads.

Proclamation No. 598, a two-page document signed by Executive Secretary Lucas Bersamin on June 13, directs the Philippine Charity Sweepstakes Office (PCSO) to lead, coordinate and supervise the commemoration.

According to the PCO, the PCSO “has shown its dedication to fulfil its mandate through the provision of medical services, the conduct of free medical and dental services, the establishment of an out-patient clinic, and its partnerships with qualified government and non-government welfare institutions/agencies that promote the well-being of the marginalized sectors of society.”

The proclamation calls on all government agencies and instrumentalities, including government-owned or controlled corporations, state universities and colleges, to observe National Day of Charity. 

Local government units, non-government organizations and the private sector are also encouraged to participate.

In issuing the proclamation, Marcos cited Section 9, Article II of the Constitution, which mandates the promotion of a just and dynamic social order to ensure national prosperity and independence. 

ARTS AND CULTURE Celebrating diversity and pride: TikTok’s vibrant LGBTQIA+ community

(From left) TikTok creators and personalities Marina Summers, Eva LeQueen, Roanne and Tina, and Paul Sumayao

Philstar.com

June 14, 2024 | 4:55pm

MANILA, Philippines — TikTok has become a vibrant and inclusive space where Filipinos from all walks of life find empowerment and community. Through its platform, TikTok aims to enable authentic self-expression while ensuring that it remains a safe and positive space.

This Pride Month, TikTok celebrates and uplifts the voices of queer creators who inspire and advocate for a more inclusive world through the hashtags #ForYourPride and #YouBelongHere.

From entertaining makeup transformations to heartfelt discussions on embracing authenticity, these queer creators are leveraging TikTok to champion inclusivity and pride. With each video, they redefine visibility and celebration, fostering a more inclusive digital landscape.

Ready for a rainbow-infused TikTok experience? Check this list of creators who are sure to fill your feed with fabulous and inclusive content.

Marina Summers

Marina Summers’ journey from TV and advertising producer to drag queen extraordinaire is a testament to the power of self-expression and resilience. Having graced the stages of Drag Race Philippines and captivated audiences on RuPaul's Drag Race: UK vs. the World, Marina’s ascent to fame inspires members of the LGBTQIA+ community seeking to unleash their creativity and authenticity.

“TikTok gave me my first million views and viral moments,” Marina shares. “It helped in cementing the idea of Marina Summers, especially the brand online. It democratizes creativity and inspires the whole world to discover their artistic expression.”

Through TikTok, Marina showcases her glamorous performances and infuses them with meme-worthy comedy content. For her, TikTok represents a platform that empowers queer Filipinos and provides them with bigger stages to shine on.

“It proves that not only are we worthy of the spotlight, but we are also admired,” she proudly asserts.

Eva LeQueen

From the stiff corporate life to the dazzling world of drag, Eva Le Queen’s transformation is undoubtedly one for the books. The competitive contestant of the inaugural season of Drag Race Philippines was a former overseas Filipino worker in Singapore before she boldly pursued her passion for drag.

Remarkably, within four months of her drag debut, Eva clinched the first runner-up title at Singapore’s Drag It Out All-Stars competition, showcasing her rapid ascent and innate talent.

“During the pandemic, the world of drag queens closed down,” Eva recalls. “We started #KeepDragAlive and brought drag online through TikTok. It provided access to many talented individuals who wanted to explore drag.”

TikTok offered a platform for Eva to share tutorials and transformation videos and facilitated the growth of the drag community in the Philippines. “TikTok provided access to all queens, all kids who wanted to take part in the art form,” Eva emphasizes. “It's high time to do drag in the Philippines, and TikTok has been instrumental in bridging that gap.”

Paul Sumayao of Barbierro

In the Philippines, traditional gender norms have long determined the acceptable spaces for haircuts: salons for women and barbershops for men. Unfortunately, this binary system has left many in the trans and queer community feeling uncomfortable, unwelcome and uncertain.

Paul Sumayao believes that, “Ang buhok ay walang kasarian” (Hair has no gender). He advocates for self-expression through style, affirming that everyone deserves a hairstyle that makes them feel their best.

Consequently, he co-founded Barbierro, the Philippines’ pioneering queer barbershop, with a mission to create safe spaces for the queer community through superior grooming services. TikTok played a pivotal role in amplifying his message and connecting with a wider audience.

“Through TikTok, we found out that many of our transmen and lesbian brothers and sisters felt ostracized during haircuts,” Paul shares. “TikTok helped us hear their stories and provided a platform to engage with thm.”

For Paul, Barbierro Barbershop represents more than just a business—it’s a legacy of acceptance and empowerment. “Establishing a safe space called Barbierro Barbershop is our way of leaving something behind for young queer kids everywhere,” Paul affirms.

“And with TikTok’s support, we can reach even more people and let them know that #YouBelongHere.”

Roanne and Tina

Roanne and Tina, the dynamic duo behind Queer Safe Spaces Inc., have been vocal advocates for love, acceptance and inclusivity. Their journey on TikTok has been a testament to the platform’s ability to amplify marginalized voices and spark meaningful conversations.

“Thanks to TikTok, we feel heard and seen,” Roanne expresses. “It served as an entry point for our partnership with TikTok Philippines, leading to initiatives like the Queer Prom co-presented by TikTok.”

Having faced their share of struggles as a queer couple, Tina and Roanne empathize with the challenges encountered by fellow LGBTQIA+ individuals. This empathy led them to establish Queer Safe Spaces Inc., which is dedicated to fostering a supportive environment for the Filipino LGBTQIA+ community and their allies.

Their partnership with TikTok Philippines has enabled them to reach a wider audience and advocate for LGBTQIA+ rights more effectively. Through creative campaigns and collaborations, they’ve amplified their message of love and acceptance, paving the way for transformative initiatives like the Queer Prom: You Belong Here, a fundraising effort to establish a physical safe space center for the Filipino LGBTQIA+ community.

“We hope that through initiatives like the Queer Prom, we can provide a physical institution that addresses the diverse needs of our community,” Tina explains. “Because everyone deserves to feel validated and loved, and TikTok has been instrumental in amplifying that message.”

Editor’s Note: This press release is sponsored by TikTok. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.

ARTS AND CULTURE: Choose your next literary fave: 17 books, poems by National Artists to read

 N.V.M. Gonzalez's 'A Season of Grace' is set in post-war Oriental Mindoro and depicts the barrio life, with farming and kaingin as central themes..

Dolly Dy-Zulueta - Philstar.com

June 5, 2024 | 7:25pm

MANILA, Philippines — National Literature Month may have been last April, but it is never too late to celebrate great works by great writers.

With the Independence Day in just a few days, it is about time to read books by Filipino authors from across genres. With so many books to choose from, it would help you pick what books to read next if you narrow the choices down to a category. How about books by National Artists for Literature this time? 

The Cultural Center of the Philippines (CCP) recommends the following titles, which range from poems and short stories to novels and what-have-you, all authored by highly esteemed National Artists for Literature. There will surely be some which would catch your fancy.

'The Flowers of May' by Francisco Arcellana

Set in 1934, this short story revolves around a father who just lost his daughter. It narrates how the grieving family, amid their shock and pain, comes to accept the death of their family member two months after the funeral.

"The Flowers of May" won second place in the 1951 Palanca Awards. It was also featured in "Our Very Own," a TV anthology of dramatic readings directed by Father James Reuter and starring National Artists Lamberto Avellana and Daisy Avellana.

Arcellana was named National Artist in 1990.

'The Tracks of Babylon and Other Poems' by Edith L. Tiempo

If you are into poetry, this is the book for you. This is a collection of poems that exemplifies the National Artist’s genius in creating images and incorporating irony through her phenomenal usage of words.

In this book, you can find poems such as “The Tracks of Babylon,” “The Return,” “Mid-Morning for Sheba,” “Lament for the Littlest Fellow” and “St. Anthony’s Feast,” among others.

Tiempo was conferred the National Artist Award in 1999. 

'Likhang Dila, Likhang Diwa' by Bienvenido Lumbera

The anthology book contains 103 poems that the National Artist wrote between 1956 and 1992. Divided into three sections, namely, Paghihintay, Paroo’t Parito, and Paglingon at Pagtanaw, this collection of poems depicts massive poverty, realities of urban dwelling, and the tyranny of the city’s idle upper class. 

'A Season of Grace' by N.V.M. Gonzalez

Set in post-war Oriental Mindoro, the novel depicts the barrio life, with farming and kaingin as central themes.

From the book synopsis, the novel counters the myth of the Philippines’ lost native past and cultural weakness in the face of foreign dominance.

González was proclaimed National Artist of the Philippines in 1997. 

'Lemlunay: Pagunita sa Gunita' by Virgilio S. Almario

Almario’s latest collection of poems, "Lemlúnay: Pagunita sa Gunita (A Reminder of Memory)," features 30 poems, written from 2018 to 2023, with English translation by poet Marne Kilates.

The book is one of Almario’s most visual books with photographs by journalist and publication designer Roel Hoang Manipon, and design by Manipon and Mervin Concepcion Vergara, adding additional ways of seeing and interpreting.

Almario was proclaimed National Artist in 2003. 

'The Trilogy of Saint Lazarus' by Cirilo F. Bautista

“The Archipelago,” “Telex Moon” and “Sunlight on Broken Stones” comprise "The Trilogy of Saint Lazarus," which have been written individually but are connected by historical events. 

The first book, “The Archipelago,” depicts the Spanish colonization in the Philippines, while the second book, “Telex Moon,” laments the simultaneous growth and degradation of Manila.

The trilogy continues with “Sunlight on Broken Stones,” chronicling Philippine history and the search of Filipino identity during the tumultuous periods.

A National Artist award was conferred on Bautista in 2014.

'The Woman Who Had Two Navels' by Nick Joaquin

One of the most popular books by Nick Joaquin, next to "A Portrait of the Artist as Filipino," the novel follows the story of a Filipina woman who believes that she has two navels and consults a horse doctor to rectify her abnormality.

Joaquin was named National Artist in 1976.

'Mga Ibong Mandaragit' by Amado V. Hernandez 

This is what a telenovela should be made of – swashbuckling adventures of the protagonist, voyeuristic lives of the upper classes, and love stories among the characters, set during the last year of the Japanese occupation.

In its 69 chapters, one can see the author’s yearning for change in the living conditions of the Filipino people and improvements on the social psyche in Philippine society.

Hernandez was one of the first Filipinos proclaimed as National Artists in 1973, the second year the prestigious award was given. 

'Maganda Pa Ang Daigdig' by Lazaro Francisco

First serialized in Liwayway Magazine in 1955, the novel is about a gardener who lost faith in the oppressive social system. After he was accused of committing robbery and homicide, he became a fugitive. With each encounter he had along the way, he returned to live a normal life.

The National Award was posthumously given to Francisco in 2009. 

'The Rosales Saga' by F. Sionil Jose

A series of five interconnected historical novels, namely, "Po-on," "Tree," "My Brother My Executioner," "The Pretenders" and "Mass."

The saga traces the five generations of two families, the Samsons and the Asperris, through Spanish and American periods in Philippine history. All books are set in Rosales, Pangasinan, the hometown of the author.

The National Artist award was bestowed upon Jose in 2001. 

'I Am A Filipino' by Carlos P. Romulo

If you need inspiration on why you should be proud to be a Filipino despite the realities of our time, read Romulo’s "I Am A Filipino."

Printed in The Philippines Herald in 1941, the essay touched on the “immortal seed of heroes,” exemplifying the sacrifices made by Jose Rizal, Andres Bonifacio, Gen. Gregorio del Pilar, Antonio Luna and Diego Silang, among others. It also contains the pledge of the National Artist as a Filipino.

Romulo became a National Artist in 1982. 

'Poems 55' by Jose Garcia Villa

Known for its revolutionary content, the collection of poems portrays a sensual kind of love and the human relationship with the Divine.

The poems found here started the movement of modernism in Philippine poetry. It showcases the reversed consonance rhyme scheme that Villa was known for. He created comma poems that made full use of the punctuation mark in an innovative, poetic way.

Garcia Villa was conferred the National Artist title in 1973. 

'Of Cocks and Kites' by Alejandro Roces

Originally titled "Of Cocks and Men" when it was first published by the Philippine Free Press, the story is about people who are predators and use questionable means to get what they want and harm their victims.

This book deemed him “perhaps the country’s best writer of humor stories.”

Roces was bestowed the National Artist award in 2003. 

'Kristal na Uniberso' by Rolando S. Tinio

This collection of poems marked Tinio’s return to the Philippine poetic tradition, as mirrored in the affectionate and sentimental nature of the contents.

"Kristal na Uniberso" is divided into five sections: Russian sojourn, domestic poems, poems of parting and regret, love songs (including the Tagalog translation of English love songs) and original lyrics of folk songs. 

Tinio was awarded posthumously in 1997 as National Artist for Theater and Literature. 

'Brains of the Nation: Pedro Paterno, T.H. Pardo de Tavera, Isabelo de los Reyes and the Production of Modern Knowledge' by Resil B. Mojares

Grounded on the lives and works of Pedro Paterno, T.H. Pardo de Tavera and Isabelo de los Reyes, three of the most infamous movers in Philippine history.

The book gives readers a closer look into the thoughts of these individuals. The book explores the social conditions that shaped the Filipino psyche and consciousness.

Mojares was awarded the National Artist title in 2018. 

‘Margosatubig: Maragtas ni Salagunting' by Ramon L. Muzones

Set in a fictive Muslim state called Margosatubig, a hero-heir leads the fight to recover their kingdom after its legitimate rulers because of treachery and intrigue.

Filled with fantastic scenes, romance and epic plot, the Hiligaynon novel is considered the first Ilonggo bestseller. It first appeared as a serial novel published in Yuhum magazine in 1946.

Muzones was a posthumous recipient of the National Artist award in 2018. 

'In Another Light: Poems and Essays' by Gemino H. Abad

Want to see a comprehensive view of the landscape of Philippine poetry and fiction in English? Grab a copy of "In Another Light."

The book contains 11 critical essays on Philippine poetry, analyzing it through the Chicago neo-Aristotelian method of Literary criticism. Several poems are included, such as “Islander in the Yard,” “The Moon and the Prisoner” and “Impressions of a Guitarist,” among others.

Abad received the National Artist award in 2022. 

Foreign envoys condemn China’s latest aggression in WPS

Philstar.com

May 1, 2024 | 11:01am

This frame grab from handout video footage taken and released on April 30, 2024 by the Philippine Coast Guard (PCG) shows the Philippine Coast Guard ship BRP Bagacay being hit by water cannon from Chinese coast guard vessels near the chinese-controlled Scarborough shoal in disputed waters of the South China Sea.

MANILA, Philippines — Foreign envoy denounced China’s “dangerous” maneuvers and use of water cannons against Philippine vessels near Bajo de Masinloc, also known as Scarborough Shoal, in the West Philippine Sea (WPS). 

The Philippines’ task force on WPS issues said on Tuesday that China Coast Guard (CCG) and Chinese maritime militia vessels “harassed, blocked, water cannoned and rammed” vessels of the Philippine Coast Guard (PCG) and the Bureau of Fisheries and Aquatic Resources (BFAR) headed to Bajo de Masinloc to assist Filipino fishers in the area. 

Both the PCG and BFAR vessels sustained damage. China also reinstalled a 380-meter barrier across the shoal’s entrance, blocking access to the traditional fishing ground. 

“The [People’s Republic of China] used dangerous maneuvers and water cannons to disrupt a lawful Philippine mission providing food and fuel to fisherfolk within the [Philippine] exclusive economic zone,” United States Ambassador MaryKay Carlson said on X. 

European Union Ambassador Luc Véron said that any aggressive behaviors pose “threat to safety of life at sea, the freedom of navigation, and the prohibition of the use of force or coercion.”

“In short, this is against international law,” he added.

The Embassy of France in Manila also expressed opposition to any threat or use of force contrary to international law and stressed the importance of resolving disputes through dialogue. 

British Ambassador to the Philippines Laure Beaufils reiterated the United Kingdom’s calls for respect for the United Nations Convention on the Law of the Sea and adherence to the 2016 Arbitral Award, which ruled that China’s claims to almost the entire South China Sea has no legal basis. 

Japanese Ambassador Endo Kazuya and Canadian Ambassador David Hartman also expressed concerns about China’s latest aggression. 

In response, the Chinese Foreign Ministry told the Philippines to stop “provocative actions in its waters.”

“China advises the Philippines to immediately stop its infringing and provocative actions and not to challenge China's firm determination to safeguard its sovereignty,” Chinese foreign ministry spokesman Lin Jian said. — Gaea Katreena Cabico

NGCP, ECCP sign deal to advance renewable energy development

 

National Grid Corp. of the Philippines president and CEO Anthony Almeda (4th from left) and European Chamber of Commerce of the Philippines president Paulo Duarte shake hands after signing an agreement to formalize their commitment to mutually advocate the utilization of renewable energy resources in the Philippines. Joining them are (from left) ECCP committee co-chair for renewable energy Ruth Yu-Owen, NGCP AVP and head of public relations Cynthia Alabanza, ECCP executive director Florian Gottein, Pampanga Rep. Anna York-Bondoc and ECCP committee co-chair for renewable energy Jay Layug.

The Philippine Star 

April 19, 2024 | 12:00am

MANILA, Philippines —  In a landmark move toward fostering innovation and sustainability in the energy landscape of the country, the National Grid Corp. of the Philippines (NGCP) and the European Chamber of Commerce of the Philippines (ECCP) have inked an agreement to formalize their commitment to mutually advocate the utilization of renewable energy resources in the Philippines to increase the country’s power supply and energy generation.

The signing ceremony, held at the NGCP’s office in San Juan, was attended by NGCP president and CEO Anthony Almeda. ECCP was represented by its president Paulo Duarte, executive director Florian Gottein, committee co-chairpersons for renewable energy and energy efficiency Jay Layug and Ruth Yu-Owen, manager for industry and government affairs Katt Baligod and advocacy officer Chin.

Layug, a former energy undersecretary, is a known advocate of renewable energy as he currently serves as president of the Developers of Renewable Energy for AdvanceMent Inc. and director of the Philippine Energy Research and Policy Institute.

The collaboration is expected to help advance the development of renewable energy in the country with NGCP pledging to offer expertise, guidance, and support to facilitate the successful implementation of renewable energy projects. By harnessing the strengths of both organizations, NGCP and ECCP aim to build a more sustainable and resilient future for the Philippines.

“We are honored to partner with the European Chamber of Commerce of the Philippines in advancing the development of renewable energy in our country. This is a testament of our shared commitment to fostering innovation and sustainability in the energy landscape,” Almeda said.

In another forum, Duarte said the removal of the foreign ownership limits on renewable energy projects has drawn more interest from European investors in the country’s energy sector and has attracted foreign investors to capitalize on solar, wind and hydro systems in the country, foreseeing substantial contributions to the renewable energy sector.

“ECCP has been in the country for 46 years and the oldest European chamber outside Europe. This partnership will help the Philippines and NGCP visibility to our members for good reasons. We are very happy for this opportunity,” Duarte said.

Davao, Caraga infra damage tops P1B after floods, landslides

View from an aerial inspection in Barangay Masara, Maco, Davao de Oro on February 7, 2024.

Philstar.com

February 19, 2024 | 1:38pm

Presidential Communications Office

MANILA, Philippines — Damage to infrastructure due to floods and landslides triggered by heavy rainfall in Davao and Caraga regions has reached more than P1 billion, the National Disaster Risk Reduction and Management Council (NDRRMC) reported Monday. 

The floods and landslides impacted 216 facilities, bringing the cost of infrastructure damage to P1.19 billion.

An additional 1,762 houses were also reported damaged by the NDRRMC.

Agricultural damage in Davao and Caraga, meanwhile, was estimated at P558.25 million. Around 19,000 farmers and fishers in those two regions were affected. 

According to the disaster agency, over 1.56 million people from Mindanao were impacted by the floods and landslides. Of the figure, 210,740 were displaced from their homes.

NDRRMC reported that the death toll has risen to 98. It also said that 35 people were injured, while eight were missing.

However, a separate count by the provincial government of Davao de Oro showed that 98 dead bodies were recovered following a massive landslide in Brgy. Masara, a gold-mining village in Maco town. Eight individuals remained missing.

Last week, the Philippine Movement for Climate Justice called on the government to declare a state of climate emergency in Mindanao as floods, landslides and drought affect communities in the country’s south.

 

So long to Sky Cable

BLITZ REVIEW - Juaniyo Y. Arcellana - The Philippine Star 

February 15, 2024 | 12:00am

 

Let’s say when first moved in the apartment complex, read condominium, the cornered cable TV provider was the then fledgling Destiny, whose lineup was not as illustrious as the larger companies Sky and Home, but nevertheless had its fair share of rare almost novel channels to seemingly make up for the shortfall, such as Sports plus (The NBA all day, because you asked for it we’re giving it to you) and the Japanese import Wowow, with its unusual combination of fringe movies, stellar sports events and animé.

But even before that big move to Mandaluyong 23 years ago, Sky Cable was our first-ever cable TV in the old apartment digs in Malate, where upon subscribing and telling our landlady about it, she remarked, “Ang yaman niyo!” or you’re so rich, it was such a novelty at the time almost like the telephone which Eastern Telecom had provided us off Vito Cruz after more than a decade phoneless but with pager, so cute and almost like a luxury you could kiss it.

Didn’t disconnect from Sky though despite the move, and thought of bringing it to Boni but for Destiny, or was it destiny that had us transfer the line to Maginhawa St. UP Village, at the old folks ancestral home, where they could watch Turner movie classics, Marimar dancing by the beach, the “X-files” as well as assorted game shows, not to mention the gaggle of news programs including CNN, on which they watched the planes crashing into the World Trade Center towers in New York. 

Even the kids who were toddlers then had a great kick out of the cartoon cluster, such as Cartoon Network (which the youngest pronounced Neckwork), Animax, and regular programs of “One Piece” and “Dragon Ball,” the golden age of animé is always in the elementary years.

The NBA, with its much-coveted basketball programing, did musical chairs with the cable providers, until it came out with a dedicated channel of League Pass with separate subscription, with only token game offerings on long weekends to further whet the appetite of fanatics. It was on Sky though that we got our first glimpse of the English Premier League, where players were hyper like energizer bunnies a step or two quicker than those in other leagues.

Then, too, there were definitive finds on Sky, not least the channel Filmbox Arthouse where you could have your fill of European classics and avant-garde cinema, from the silent movies of Charlie Chaplin to horror pioneer “Nosferatu,” as well the cult classic “Metropolis” and Ozu’s trilogy that forever changed the face of filmmaking, “Late Spring,” “Early Summer” and “Tokyo Story,” all featuring an actress whose role as Noriko was muse of postwar Japan. Also practically the whole Tarkovsky catalogue.

Things were never the same when during the pandemic, congressmen without much gray matter decided not to renew the franchise of ABS-CBN, parent company of Sky Cable, and gradually the company began to feel the crunch forcing to lay off thousands of workers as if times weren’t hard enough.

During lockdowns and limited forays into the outside world, cable TV was the link for real time news and information, so much that if it went on the blink for some technical reason and no hotline to call, it was ABS-CBN and Sky point man Kane Choa who received our frantic texts verging on panic, and The STAR columnist always delivered to have cable restored and make quarantine less miserable, less out of touch.

News is out that Sky Cable will sign off by month’s end, making it the second major broadcast carrier and communications conglomerate to write 30 in as many months, after CNN Philippines last January. PLDT’s purchase of the cable provider has finally been approved by the concerned agencies, so Sky pay TV will transition to Cignal while still retaining its broadband service.

While channels may be comparable at more or less the same price, there’s the issue of bundled offerings (Internet plus cable) or standalone satellite dish, the latter frowned upon by condominium administration as the palangganas might be eyesores sticking out of apartments in 2024, not to mention safety hazards during storms. Also, what if the unit already has another Internet provider, say Converge, can’t Cignal harness this using existing Sky Cable lines and not resort to the dish?

So many questions, too little time to say goodbye to BeinSports and Mezzo classical station, the Aquarium channel, though Teleradyo Serbisyo and ANC can still be accessed through broadband to augment One News and OnePh that come with the buy in. So long also to Kyla the bot, whose quick stock responses were filler before connecting to an actual customer rep, but there’s no goodbyes for bots, only wishes that transition from Sky to Cignal would be as seamless as that of Destiny to Sky many years ago. Or maybe Converge Vision TV has a better, more feasible alternative.

(Erratum from last number on Brocka national anarchist: It was William Lorenzo not Alan Paule who was with the director the night he died.)

5 signs that mean your aircon system needs immediate attention or upgrading

Philstar.com

Given its importance, air conditioners can develop problems over time. Some of these issues can be subtle, while others are unmistakable indicators that your AC needs immediate attention or even an upgrade.

MANILA, Philippines — Even during the chilly holiday season, it's not uncommon in the Philippines to experience unexpected bouts of heat, making our air conditioning systems just as essential as they are in the peak of summer.

Given its importance, air conditioners can develop problems over time. Some of these issues can be subtle, while others are unmistakable indicators that your AC needs immediate attention or even an upgrade.

How can you tell if your air conditioning system has been trying to get your attention, signaling that it's time for maintenance or an upgrade? Here are five signs to watch out for.

1. Strange noises

Unusual or loud sounds coming from your air conditioning system, like clanking, rattling, hissing or banging, are clear indicators of a problem. 

These noises can result from loose or damaged components, a failing compressor or debris inside the system. Ignoring these sounds can lead to more significant issues and should prompt immediate attention.

2. Excessive cooling time

If your AC takes longer than usual to cool your space or fails to achieve the desired temperature, it's a red flag. This issue could stem from a clogged air filter, refrigerant leaks or a worn-out compressor. 

What’s worse, such prolonged cooling times not only lead to discomfort but can also increase energy consumption and utility bills.

3. Inefficient cooling = higher bills

When your AC works harder to maintain your desired temperature, it not only compromises your comfort but also significantly increases your energy expenses. This can result from an undersized system, poor insulation or a failing compressor. 

So always make sure to check your monthly electricity bills and compare energy consumption as upgrading to a more energy-efficient unit can alleviate these problems and help you save on long-term operating costs.

4. Unpleasant odors

Foul or unusual odors emanating from your AC vents can signal that your system needs attention. 

Musty or moldy smells could indicate mold or mildew growth within the unit, while burning odors might suggest electrical issues.

Addressing these odors promptly is essential for maintaining good indoor air quality and preventing further damage to your AC system and even to your health. 

5. Repairs cost as much as a new unit 

It’s not about “girl math,” it’s just about being smart and practical.

For budget-conscious individuals, it's common practice to assess whether a repair is more cost-effective than opting for a replacement. However, when you find yourself scheduling repair after repair for your AC system, and the repair bills start rivaling the price of a new unit, it's a clear signal that it's time to consider an upgrade. 

Older AC units tend to demand pricier components and labor for repairs, which can quickly add up. Evaluating the overall cost of repairs against the benefits of investing in a newer, more energy-efficient system is crucial.

What to consider when upgrading

When it comes to upgrading your air conditioning system, several crucial factors deserve careful consideration. 

In the Philippines where sweltering temperatures are a common challenge, finding a cooling solution that not only provides comfort but also addresses rising electricity bills and the expenses of maintenance and repairs is essential.

Here’s where the Carrier Aura Inverter, Carrier's most efficient split-type inverter air conditioner, enters the picture. This cutting-edge system is designed to offer the highest energy savings, making it a smart choice for Filipino families looking to enhance their home comfort while keeping their budget in check. 

Here are compelling reasons why Carrier Aura Inverter is all about efficiency and why it is the upgrade you need for your ultimate comfort. 

First, lowest wattage. The Carrier Aura Inverter boasts low wattage consumption at just 560W for a 1.0HP unit, unlike other any other type of split-type AC which usually ranges from 670W to 700W. This translates to substantial energy savings.

It is also energy efficient, with an energy consumption rate of only P1.13 per hour (based on testing), which assures you that it’s a cost-effective cooling solution that won't burden your budget.

Moreover, the Carrier Aura Inverter has a number of intelligent, user-centric features that even makes the device more efficient. 

For instance, it has a game-changing intelligent eye sensor that allows the device to conserve energy when no human presence is detected

Other intelligent features include the Breeze Away Technology that enhances your comfort by redirecting airflow intelligently; the Customizable Fan Speed that adjusts the fan speed from 1% to 100%; the "Follow Me" Convenience feature that enables the unit to reach the desired set temperature where the remote control is located; and a vertical and horizontal 4-Way Airflow Control for even distribution of cool air throughout the room.

Moreover, Carrier embraces being a dependable brand for your AC needs by offering exceptional after-sales service with experts accessible through hotline number 2277437 and online channels—ensuring that your AC upgrade is as worth it as possible.

This holiday season, make your home ready to host and ensure your AC is in top, most efficient condition. 

Elevate your home cooling experience with the Carrier Aura Inverter, your dependable inverter in beating the heat while safeguarding your savings and preserving invaluable family moments.