Rekindling the reading habit in a scrolling world

BY PINKY CONCHA-COLMENARES

Apr 24, 2025 00:09 AM 

DRIVING THOUGHTS

 

In a world where attention spans are shrinking and screens dominate our leisure time, the quiet act of reading a book feels almost like a rebellion. When was the last time you, or someone you know, chose to read a book over Netflix or Facebook?

Once a treasured pastime, reading for pleasure is now competing with endless reels, bite-sized memes, and algorithm-fed distractions. Generations once grew up with bedtime stories and library visits, but today’s youth are growing up with TikTok trends and rapid-scroll consumption. The question is not whether reading has changed, but whether we are losing it altogether.

The decline of deep reading is not just anecdotal—it’s measurable. The 2023 National Readership Survey commissioned by the National Book Development Board in the Philippines showed that fewer than four in 10 Filipinos read books regularly, and the numbers are even lower among younger age groups. That’s 42 percent of adults and 47 percent of children reading regularly. This represents a significant drop from a 2017 peak where 80 percent of adults and 93 percent of children were regular readers.

Globally, similar patterns emerge: Traditional reading is declining, replaced by shorter, dopamine-driven content consumed in seconds. Social media, while a useful tool, often fragments our attention and shifts our preference toward instant gratification.

But reading still matters, perhaps even more than ever. Beyond being a source of entertainment, reading builds critical life skills. It enhances vocabulary, strengthens concentration, and fosters deeper cognitive processing. More importantly, sustained reading promotes empathy, allowing readers to experience lives and perspectives beyond their own. In a time when polarization and misinformation run rampant, the ability to think critically and understand others is not just valuable—it is vital. 

So why has reading taken a back seat? The barriers are real. Children grow up in overstimulated environments, often lacking strong reading role models at home or school. Digital fatigue from constant screen exposure makes sustained attention harder. And with so many options available online, books are easily overshadowed. And the cost of books have also been shown as a factor that keeps the young from reading books.

Still, hope is not lost. Rekindling the reading habit starts with collective effort. Parents and educators can take an active role by reading aloud to children, setting aside time for reading, and creating book-friendly environments. Schools can integrate reading challenges or silent reading periods. Libraries, both physical and digital, should be made accessible, welcoming, and engaging for all ages.

Technology itself doesn’t have to be the enemy of reading—it can be an ally. E-readers, audiobooks, and interactive storytelling platforms can attract tech-savvy readers. Listening to an audiobook during the drive home is entertaining as well as informative, it will take your mind off crawling traffic and bad drivers.

Just a thought: If influencers and public figures can promote reading, books can be “cool” again. And perhaps, book recommendations can trend on social media the same way dance challenges or viral recipes do.

Community-driven efforts also make a difference. Local book clubs, storytelling events, free book exchanges, and reading corners in barangays or malls can bring books back into everyday life. These don’t require massive budgets—just intention and creativity. You may be surprised at the number of people who will respond to book clubs and book exchanges.

Encouraging the reading habit is more than nostalgia for a simpler time. Reading isn’t just a hobby, it’s a necessity. 

I like to pass on these lines which I read in a book a long time ago: “In a distracted world, books offer stillness. In a noisy world, they offer reflection. And in a divided world, they offer understanding.”

Let us reclaim our focus. Let us slow down, turn the page, and rediscover the joy and power of reading—not just for ourselves, but for future generations who deserve more than just a scroll.

It’s time to make reading a revolution. Read a book. Encourage your children to read by having books around the house.  Around the dining table, talk about the stories you’ve read. 

Love begins at home

BY PINKY CONCHA-COLMENARES

Apr 17, 2025 05:40 AM 

DRIVING THOUGHT 

 

Today, Maundy Thursday, we remember the image that represents this day:  Jesus gathered with His disciples, took a towel and basin, and knelt to wash their feet. It was a gesture of humility and also of deep and selfless love. And then came His new commandment: “Love one another. As I have loved you, so you must love one another” (John 13:34).

 

It is a beautiful command, easy to admire, but harder to live.

 

Often when we hear “love your neighbor,” we imagine a distant someone — the poor, the marginalized, or even a stranger in need.  That love for a distant someone is necessary and good, and it has inspired many to donate to organizations that work to help the poor.

 

But Jesus’ commandment begins in a room with His closest companions—those who shared bread with Him, including the one who would betray Him. Love, it seems, must begin close to home.  It does not begin with faceless strangers.

 

Showing love at home is not easy. What if the home is where the wounds are? That’s when the “love one another” commandment becomes more difficult to practice. 

There are many reasons why this is difficult.  There are families where siblings have not spoken in years, some due to inheritance issues, others to misguided comments. There are homes where a parent and child have grown distant, not out of geography but because of old arguments or misunderstood silences. There’s the holiday meal where unspoken tension tempers behavior and comments. And there are couples who have drifted apart and are now living separate lives.

 

It's sad that in some cases, the people we avoid most carefully are those we once shared a room with as children. How often do we hear friends say they have not spoken to a sibling  for many years?

 

For some, it seems easier to give to charity or volunteer at church than to call a brother they’ve  not spoken to in a decade. It is easier to love the idea of humanity than to love a mother who disappointed us, a father who failed us, or a cousin who betrayed our trust.

 

Maundy Thursday stands with a quiet and powerful invitation: to stoop, to serve, and to love even those who are hardest to love — especially when they are in our own family.

 

The commandment Jesus gave wasn’t abstract. It was rooted in His actions. He washed the feet of His disciples — including Peter, who would deny Him, and Judas, who would betray Him. He loved them anyway. He fed them. He spoke peace to them.

 

Outside the home but nearer to us, where else can we live this commandment?

 

In the workplace, where grudges simmer just beneath polite exchanges. In our neighborhoods, where we may have stopped talking to someone over a long-forgotten offense. In churches, where theological differences sometimes cut deeper than they should. In marriages grown distant. In friendships grown cold.  But especially — in families fractured by time, ego, or hurt.

 

This Maundy Thursday, we are not merely invited to remember a ritual. We are called to a way of life. To a love that reaches first not to the farthest, but to the nearest. A love that may cost us our pride, that requires us to kneel and wash feet — even if the feet belong to someone we don’t particularly want to touch.

 

Perhaps the most sacred thing we can do this Holy Week is to send a message. Make a call. Offer an apology. Begin again. I know these are difficult things to do.  I’ve been there.

The table Jesus sets is always wide enough for reconciliation.

Before we serve the world, perhaps we are called to bend low and serve those in our own homes — those we’ve perhaps stopped seeing, or worse, stopped forgiving. Today is a good day to let love begin not just at the altar or the soup kitchen, but at our own dinner table.

Moving beyond jeepneys, tricycles, and motorcycles

BY PINKY CONCHA-COLMENARES

Apr 3, 2025 00:01 AM 

DRIVING THOUGHTS

 

In the Philippines, transportation is both a lifeline and a source of daily frustration. Jeepneys and tricycles, iconic as they are, have long been the go-to mode of transport for millions of Filipinos. And with the entry of electric vehicles (EVs), E-trikes with two, three, and four wheels have joined the competition for road space causing more frustration to daily commuters and motorists.

Spicing up the swarming vehicles on our limited road space are the motorcycles whose numbers have increased by leaps and bounds, we do not need to mention a figure to illustrate that point. Only last weekend, another road rage case erupted from the battle for road space, resulting in the death of one and injury of three persons from gunshot wounds.  The videos on that encounter, plus those that have surfaced from the dashcams of vehicles following the motorcycle and the SUV tell another sad story. Road rage can be caused not by waiting too long in crawling traffic, but also by unconventional risky maneuvers.

Education on road use needed

I will not add to the volumes of comments on that road rage incident in Antipolo.  I mentioned it only as a contributing problem to a population still unprepared for sustainable urban mobility.  Much education is needed by all who are road users, especially the new ones who are now driving e-trikes like they are four-wheel vehicles.  We are all sharing road space, and to do this successfully, rules have to be followed.  Number one rule is to be aware of one’s lane and when to overtake.

We need to do this fast. As urban populations swell and environmental concerns mount, these traditional vehicles can no longer meet the demands of a modern, sustainable city. It’s time for the country to embrace a future of sustainable urban mobility, one that prioritizes the health of its citizens and the environment. 

 Environmental impact and safety

Jeepneys, tricycles, and motorcycles have been integral to the Philippine landscape for decades. Their colorful designs and cultural significance make them much more than just modes of transport—they’re part of the country’s identity. Yet, their environmental impact is undeniable. Jeepneys, for example, are often outdated and run on diesel, contributing significantly to air pollution in highly congested areas like Metro Manila. Likewise, tricycles, commonly used in more rural areas, emit smoke and contribute to environmental degradation.  Motorcycles that have been cleverly converted to carry passengers, like children to school, are not safe on the highways.

The traffic gridlocks that plague cities like Manila are another consequence of an aging and inefficient transportation system. The lack of dedicated lanes, coupled with the dominance of jeepneys, tricycles and motorcycles on the roads, results in inefficient transport, longer commute times, and an overall decline in quality of life for urban dwellers.

A shift toward sustainable urban mobility is not just an environmental imperative — it’s a social and economic necessity. Modern cities worldwide are moving toward cleaner, more efficient transportation solutions to reduce congestion, improve air quality, and lower carbon emissions.

One of the most pressing needs is a focus on public transport systems that are both efficient and eco-friendly. The government’s Public Utility Vehicle Modernization Program (PUVMP) is a step in the right direction, aiming to replace old jeepneys with electric vehicles (EVs) and more efficient public transport options. The shift to electric jeepneys and buses could significantly reduce emissions, making the air cleaner for everyone.

Beyond EVs, cities need to embrace integrated, multimodal transport systems. This means improving metro rail systems like the MRT, LRT, and expanding bus networks, making them more accessible, affordable, and reliable. But it also means creating safer streets for bicycles and pedestrians, as well as promoting car-sharing and ride-hailing services that reduce the need for individual car ownership.

 Sustainable urban transport system

A modern, sustainable urban transport system is one where different modes of transport work in harmony—where buses, trains, e-bikes, and shared vehicles are seamlessly integrated to offer residents a wide range of convenient and low-carbon options. This reduces dependency on private vehicles, helping ease congestion and reducing pollution.

While the shift toward sustainable mobility is vital, it is not without challenges. For one, the transition to electric vehicles (EVs) in the public transport sector requires significant investment in infrastructure, such as charging stations and the retrofitting of older vehicles.

Moreover, many commuters rely on jeepneys and tricycles because they are affordable, accessible, and cater to a wide range of routes, particularly in underserved areas. For private transport, the motorcycle presents an affordable option to commute to work or school because public transportation is inconvenient and unreliable.

The challenge lies in replacing these modes of transport without alienating or financially burdening the drivers and passengers who depend on them. The government must ensure that the transition is inclusive, providing subsidies or incentives to drivers who need to upgrade their vehicles and support for communities that depend on them.

How can we encourage young people to read beyond social media?

BY PINKY CONCHA-COLMENARES

Mar 6, 2025 00:28 AM 

DRIVING THOUGHTS

Ask a young person what was the last book he or she read, aside from a school text book, and you’ll likely get a surprised stare.  That’s what I often get when I ask that question to an applicant for a job or for on-the-job-training. A few of the book titles mentioned were graphic novels which were extensions of a television series or movie. A long time ago, an applicant said he read “The Catcher in the Rye” by J.D. Salinger.  That sparked a conversation because I was impressed by the character in that book. That applicant is now our reporter who has covered major beats, among them the Senate and Comelec.

In an age dominated by social media, streaming services, and bite-sized digital content, traditional reading habits are on the decline. Studies show that young people today spend significantly more time scrolling through TikTok, Instagram, and other platforms than reading books, newspapers, or even long-form articles. (Most of the applicants I’ve interviewed have forgotten the last time they have read a print edition of a newspaper.)

While the internet offers vast amounts of information, the shift from deep reading to skimming headlines and short captions raises concerns about critical thinking, comprehension, and creativity. Yes, critical thinking which comes from comprehension, which starts with reading.

It’s a good question to ask: Why is reading culture declining?  Here’s a few reasons I got from articles on studies on that topic:

There is a shorter attention span among young people because social media platforms promote quick, engaging content that trains users to consume information in seconds rather than spending hours reading a book or article.

There is “instant gratification” provided by the digital world which gives immediate entertainment, making traditional reading feel “slow” or less rewarding.

Many students associate reading with schoolwork, tests, and stress rather than leisure and enjoyment.

There is lack of accessible reading materials at home and even in some schools. Having well-stocked libraries, and books can be expensive.

Video games, streaming platforms, and social media provide immersive experiences that many find more appealing than reading.

What many people may have forgotten is that reading is more than just a pastime; it’s essential for cognitive development, critical thinking, empathy, and communication skills. Research shows that those who read regularly tend to have stronger vocabulary, better writing skills, and a greater ability to focus. The decline of reading culture could lead to a generation less equipped to engage deeply with complex ideas, analyze information critically, or appreciate diverse perspectives.

At home, we should do our part to encourage young people to read.  Start by promoting reading as an enjoyable activity. Instead of presenting reading as a chore, introduce young people to books that align with their interests whether it’s fantasy, mystery, comics, or nonfiction. 

Since many young people prefer screens, promoting e-books, audiobooks, and interactive storytelling apps can bridge the gap and encourage them to read.

We can also make reading a social activity by creating book clubs online or offline where young readers can discuss books with peers.

Try to incorporate reading into pop culture. Television series and movies adapted from books (like Harry Potter, The Hunger Games) can lead young viewers to explore the original books.

And if you’re a celebrity or an influencer, please actively promote reading as a cool and valuable habit.

Do your part to improve access to books because buying them are expensive for the young reader. Schools and local governments should invest in well-stocked libraries.  Book swapping programs, secondhand book fairs, and free digital libraries can help make reading materials more available.

Best of all, set an example. If parents, teachers, and influencers make a habit of reading and discussing books, young people are more likely to follow. Schools should integrate reading for pleasure in curricula, not just reading for exams.

What’s good to know is that the decline in reading culture is not irreversible. By adapting to modern habits, making reading more accessible and engaging, and fostering an environment that values storytelling, we can help young people rediscover the joy of books beyond social media. In a world overflowing with information, the ability to read deeply and critically is now more important than ever.

Age is not an obstacle to outdoor adventure

 Senior Car Campers defy ‘Julian’

BY PINKY CONCHA-COLMENARES

Oct 16, 2024 06:26 PM

  

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Members of the Senior Car Campers Plus pose for one of the many photos to close the three-day camping celebration of their second anniversary, on Sept. 28-30, 2024. 

At least twice a month, a group who look too old for adventure pack into their vehicles tents, cots, air mattresses, stoves and kitchenware, food to feed a herd – and drive out to a campsite hours away from their comfortable homes.

THE LONG GOODBYE — Members of the Senior Car Campers Plus (SCCP) who were still at River Ranch camp on Day 3 indulge in a long photo session as their 'goodbye ritual' before they finally drive off for home. The seniors celebrated the second anniversary of SCCP.

There, they unload the stuff and set up tents, open awnings attached to vehicles, unfold tables and chairs, and clear space for a kitchen.  In an hour, fully-furnished shelters stand under trees, beside a river, or just under the clear blue sky.

The motions of these people are nothing new at a campsite.  Except that this group is composed of senior citizens, most of them couples.  They do all that by themselves without adult children, household staff or campsite assistants. In fact, many of them have become adept in setting up camping gear so fast, they move on to help the others assemble complicated gear.

SOCIAL MEDIA STARS — Lope and Nida Bernardo, also known as 'Lolo and Lola Camper', pose in front of their camping-partner, a 4x4 pickup truck. Nida's stories on their camping adventures tell of long drives and many river crossings to find the ideal spot to camp for the night.

Soon, a flag flies over a high pole — meticulously erected to withstand the winds and gravity — that proclaims ‘Senior Car Campers Plus’.  The “plus” is for the not-yet-senior members who have joined the group simply because they regularly go camping – oftentimes twice or three times a month!

SITTING HAPPY — George and Josie Coscolluela, two of the new members of the group, have become the game masters of entertainment during camping trips.

“Rain or shine, or “Come hell or high water” are sayings that best describe how the Senior Campers live the outdoor life.  No weather disturbance advisory, except if the campsite declares it is “closed” for the day, can change their plans. In the weekend of Sept. 28-30 when super typhoon Julian barreled toward Northern Luzon, the campers were celebrating their second anniversary at River Ranch in Tanay.  The winds howled and pushed the rains into the gazebo where they had huddled for their meals and games. 

Defining the real meaning of “raining cats and dogs,” Julian tested the meaning of adventure, the waterproof element of tents and jackets, and the skills of the seniors.  Did they tie the ropes securing their tents to the ground properly?  Were the pegs hammered deep into the ground to hold on against the winds?

Senior Car Campers Plus members with Bodjie Rivera (foreground), the patient organizer of the details that make each camping trip successful. 

Nature was merciless in testing the senior campers that day, extending deep into the night and early morning.  (At nearly midnight, I had to transfer to the gazebo because water had entered the tent and I had run out of towels to soak up the water.)

Zaldy and Claire Ramones at their home for the weekend at River Camp in Tanay, during the second anniversary of the Senior Car Campers Plus, Sept. 28-30, 2024. 

And yet, the celebration went on and on.  Games brought the delight of the good old days, raffle prizes kept on coming because friends of friends sent merchandize, laughter from jokes heard before crackled, food from a dozen tent kitchens decked the table — definitely a celebration of the good life!

Roland and Connie Garcia in front of their well-furnished sleeping quarters for the second anniversary camping event of the Senior Car Campers Plus. Beside that is another tent for their fully-functioning kitchen. 

“Didn’t anyone suggest that you go home?” — my daughter asked when I related my experience the next day.  I was speechless.  Breaking camp and going home because of the storm had never crossed my mind, as I’m sure no one among the senior campers ever thought of that.

To all of us, a typhoon is part of nature and if it blows while we are at camp, we get out of its way by securing ourselves from the river or landslide-prone areas.  And yes, by tying our tents and awnings more tightly, and relieving the pressure of rainwater from the tent roofs.

When darkness falls, all lights from the many tents illuminate the camp at River Ranch in Tanay, during the second anniversary of the Senior Car Camoers Plus. 

A now popular story among them is that trip when they had to very hastily break camp at the river bank of a campsite at 9 p.m. because the river water had risen due to the heavy rains. Throwing all gear at the back of their pickup trucks, they drove to higher ground and slept in their vehicles — still wet from the rain!  No one complained; no one caught a cold.