Filipino time

By Sean Michael S. Caguiwa

There are only three certainties in Filipino life: death, taxes, and being late.

For someone who’s always had his calendar full, it was one of my utmost joys to attend occasions, training, or whatever event necessitated a call time. But as I ticked another event off my calendar, it was as if time also ticked along with it and went to waste.

I’m not leading you to the conclusion that my friends could never give me that dopamine rush or even fit a place in my core memory; it was just that they were always late, and I bore the consequences of waiting hours before the party was even complete.

As time eventually went by in its ever-continuous continuum, I also grew accustomed to being late—and I was a true “Pinoy”—for I’ve become someone who perpetuates the never-ending cycle of “Filipino time.” Why should I bear the burden of tidying myself up in a hurry when I could gather my time so I could slay my outfit? Well, the sad thing is that everyone thinks this way, and in the end, we’ve lived long enough to see ourselves become the villains we hated.

But in the same way that Filipinos are so fond of being late, why not apply it to our inner life philosophy?

I don’t have a personal vendetta for time, but if being late to the call time we’ve agreed upon is socially acceptable, why isn’t it okay for us to not be on the same path of success compared to our peers who have found their way to it already? It’s as simple as this: “Buhay ay ‘di karera” and I’m sure most have heard this from the viral videos that featured learners dancing and singing “Karera,” BINI’s song, during their ceremonies.

And with these videos booming, it’s just another sign that it is time to bolster the fact that it’s okay to be late in life because God has ordained our own paths that will be attained in their perfect timing—for His glory and our good.

But with this fact, it’s only been recently instilled in my mind to heed the truth that I will not always be first, the smartest in the room, or the one people will be pleased with. As a consistently overachieving student, it was as if people and I had been institutionalized with the pretense that it was a sure win for my end, and on the occasion that I lost, I fell into a never-ending spiral of self-doubt. It only led me to the fear of disappointment, and even if I did my best, I always felt like an impostor.

The sad thing is that this lived experience isn’t only my story to attest to, for the conservative roots of our culture have ingrained the idea that being the first to do something always equates to success. While being first may mean that you won a race, the problem is that this isn’t the race to dictate our lives; life is more than just one finish line.

Now, even if I had faced disappointment, I found beauty in the struggle, in the failure, and in the mockery I made of myself when I lost because I knew that there was always beauty in embracing our individuality. And inevitably, if we choose to accept that we have our own story to tell our grandkids one day, it allows us to grow at our own pace and would transform the abhorrent tragedies we once scorned to forget into valuable lessons. It isn’t fitting to succumb to the pressure that culture puts on us to conform to societal timelines, which can stifle our potential in the long run. And every time we choose to slack off because we know that it’s socially acceptable to be late to gatherings nowadays, it’s much healthier to embrace that it’s okay to be late in our dreams because we give ourselves the freedom to explore, to take risks, and to find our unique path without the fear of judgment or failure—without bothering other people’s time or breaching the agreed upon call time.

Just take a look at the success stories that household names in the industry experienced in life, which we once thought were full of success, only to find out that their fruits of labor were the reason their accolades made their way to them. For example, J.K. Rowling didn’t have a magical tale when she wrote “Harry Potter,” as she was rejected by multiple publishers before the book became a global phenomenon. And Colonel Sanders didn’t establish KFC until he was in his 60s. Our stories may never end up as glamorous as theirs, but may these tales be a reminder that lateness doesn’t preclude success; it often accompanies resilience, perseverance, and an appreciation of our achievements.

This is neither a personal love letter to tardiness nor am I romanticizing that Filipinos often struggle with punctuality. Rather, I realized that time wasn’t moving too quickly—I was simply trying too hard to run toward accolades not understanding that life isn’t a race or that I was running with two left feet. I was chasing goals that weren’t meant for me.

Ironically, being late taught me to cherish small moments, even if I missed some because I took my time. “Filipino time” showed me that true destiny isn’t found by rushing.

The world didn’t end when I placed third in the Regional School Press Conference, while all my peers moved on to the National School Press Conference. It didn’t stop when I didn’t attain “with highest honors.” And God didn’t forsake me despite the unfair treatment I received in 10th grade.

I can say, better late than never, it’s okay to be late—I prefer taking my time, and I hope you do, too.

Breaking the habit: Why ditching 'Filipino time' is crucial for success

BY RHOWEN DEL ROSARIO

While the Philippines may be known for its warm hospitality and delicious cuisine, it is also known for a prevalent cultural norm—the “Filipino time.”

Photo from Unsplash

The concept of Filipino time is when Filipinos tend to be consistently late for appointments, gatherings, and even work-related commitments.

This habit has become deeply ingrained in Filipino society, often seen as a "lighthearted cultural stereotype," rather than a serious issue.

Given this, as noted by the Department of Science and Technology (DOST), there is a "critical need" for societal change in terms of time consciousness.

This is highlighted during the National Time Consciousness Week (NTCW) 2024, taking place from Jan. 1 to 7.

In response to this cultural norm, a social media user recently expressed her thoughts on the practice of "Filipino time" when people tend to arrive late or delay appointments without prior notice.

“Cancel me, block me, unfriend me all you want, but Filipino time is toxic. Not only does it cause inconvenience, but it's also a major disrespect to someone who values time,” the user said in a Facebook post.

"It is no longer a culture. In fact, it is not a culture. Accepting that it is a prevalent Filipino culture is merely a justification of Filipinos' indolence and incivility," the user added.

This cultural norm, according to many, also "hampers" productivity and efficiency in both personal and professional settings.

In a Facebook live session on Jan. 11, DOST-Philippine Atmospheric, Geophysical, and Astronomical Services Administration (PAGASA) Astronomical Publication and Planetarium Unit Chief Mario M. Raymundo sought to instill a "sense of responsibility" and "efficiency" in the younger generation.

This is to ensure they recognize the value of time in shaping a progressive and dynamic society.

"Time is important because it is the one thing we can never get back. Once it's gone, it's gone, and we can never get it back. This powerful message emphasizes the deep importance of time in our lives," Raymundo said.

According to him, time is a "powerful tool" for shaping individual and professional success. It also showcases professionalism, dedication, and discipline to complete tasks promptly and meet deadlines.

Embracing punctuality

“Let's shift from the saying that 'the Pinoy is always late' to 'Filipino time is always on time,” Thelma Cinco, officer-in-charge of DOST-PAGASA Office of the Deputy Administrator for Research and Development said.

While embracing punctuality can be challenging at first, the inconvenience it may bring to others can be even more daunting.

To properly embrace the habit of being on time, the department recommended taking a few steps.

Firstly, it highlighted that people should start by acknowledging the negative impact of tardiness on personal and professional relationships.

Understanding that being late can result in lost opportunities or strained connections can motivate individuals to make a change and build stronger relationships based on trust and reliability.

"It is helpful to set reminders and alarms to keep track of time commitments," it said.

Another important part is setting "realistic goals" and gradually adjusting one's schedule to allow for more time between activities. This can help ensure timeliness without feeling overwhelmed.

Moreover, it added that practicing effective time management techniques such as prioritizing tasks, breaking them down into smaller steps, and creating schedules or to-do lists can greatly improve punctuality.

Typical Filipino (XIII) - Typisch Philippinisch (XIII): Filipino Time oder "Höfliche Verspätung" - Polite Delay

Sie werden zu einer Party in einem privaten Haus eingeladen. Da das Fest um sieben Uhr abends beginnen soll, kommen Sie auf die Minute genau an - nur um die Gastgeberin mit Lockenwicklern und im Bademantel anzutreffen - peinlich berührt von Ihrer buchstäblichen Pünktlichkeit. Sie haben die Gastgeber im wörtlichen Sinne "im Hemd stehend" überrascht.

Auf die Minute pünktlich der Tür stehen, läßt den Gast gierig und lechzend nach dem verlockenden Essen erscheinen. Es ist üblich, immer später zu kommen - vielleicht 15 bis 30 Minuten später. Andererseits ist übliches Erscheinen angebracht bei geschäftlichen oder offiziellen Terminen, wenn auch in etwas lockerem Zeitrahmen als in Europa.

Have you ever had an appointment set at 10:00 in the morning, and as you hurry your way so as not to be late, you find out that the one you’re meeting with wouldn’t be there for an hour or so? Isn’t it infuriating?

In other countries, that’s simply called “late.” In the Philippines, it’s called “Filipino time.”

Filipino time means being minutes to hours late compared to the standard time. It’s like having our own clock, albeit aware that the right time is the World Standard Time.

In our defense, not all Filipinos are usually late. (Promise!) There are still people who arrive in meetings punctually, although ‘being late’ has become a stereotype to Filipinos already. Historians say that this attitude recounts back to the idea of siesta by the Spaniards that is still present today.

 

 

Many factors are attributed to being late in the Philippines. The number one perennial problem is traffic. In this lifetime, about thousands of people may have reasoned out traffic as an excuse for being late as it has always been an everyday dilemma for both commuters and car owners. However, it’s still not an acceptable reason because one can always estimate the travel time and leave earlier than usual. But then again, there may still be other factors to consider such as vehicular accidents or emergencies.

Aside from being late because of traffic, some people choose to be late. And that’s called “fashionably late.” It is not (and never will be) an acceptable reason if it is for an appointment, but it’s somehow acceptable to events such as parties. Imagine having a dramatic entrance at a party with your chic clothes only to find out there’s no one to appreciate it—because you were there before everyone else arrived. Sad, right?

Being late is not a nice trait. And it’s even sadder that it’s being named ‘Filipino time’ even if people from other countries are late just like everybody else. But instead of conforming to the ‘”Filipino Time,” why not change the system? Be there on time, and be strict when you set a schedule. This way, you can help destroy the concept of lateness in the Philippines and be the first one to exemplify punctuality in your office. Let everyone follow because now’s the right time to be on time—not after thirty minutes, and definitely not later than that.

Why is The Filipino Special?

Writer's note: This is an article written by former Senator Ramon Magsaysay Jr., which has been re-posted several times in the past, and several days ago in Mindanao Daily Mirror, where fellow columnist Juan L. Mercado commented: "YOU MAY FIND MUCH TO AGREE WITH IT - OR DISAGREE. ANYWAY READ ON...". I would say the same. As an expatriate, living in the Philippines since 1999 for good, I found Magsaysay's article very interesting... .

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Filipinos are brown. Our color should not be a reason for an inferiority complex. (Some) pine for a fair complexion, white people tan themselves - approximate the Filipino complexion.

Filipinos are a touching people. We create human chains with our perennial AKBAY (putting an arm around another's shoulder, HAWAK (hold), KALABIT (touching with the tip of a finger). We seek inter connections.

Filipinos are linguists. It is not uncommon for Filipinos to speak at least three: his own dialect, Filipino and English. A lot speak an added language, Chinese, Spanish, or, if he works abroad, thelanguage of his host country.

Filipinos are "groupists". We surround ourselves with people and hover over them. An average Filipino would have and know at least 300 relatives, notes Dr. Patricia Licuanan of Ateneo and Miriam College.

At work, we live BAYANIHAN (mutual help). We want a KALARA (playmate) more than LARUAN (toy). At socials, even guests bring in other guests. When the is no more space in the vehicle, we KALONG KALONG (sit on anoher!). No one suggests splitting.

Filipinos are weavers. Look at our baskets, mats and other crafts. This art is metaphor. We are social weavers. We weave their into ours that we all become parts of another. Thus, we put preium  on PAKIKISAMA (getting along) and PAKIKIPAGKAPWA (relating). WALANG PAKIKI-PAGKAPWA (inability to relate) is one of the worst labels. 

We harmonize with people and include them in our "tribe", our "family". We seek to be included. Thus, we call our friend's mother NANAY. We ca a friend's sister ATE (eldest sister), and so on. We even call strangers TIA/TITA (aunt) or TIO/TITO (uncle).

We have the "KA" - institution - loosely translated as "equal to the same kind" as in KASAMA (of the same company), KAISA (of the same cause), KAPANALIG (of the same believe), etc. In our social fiber, we treat other people as co-equals. 

Filipinos are adventurers. We have a tradition of separation. Our legends speak of heroes and heroines who almost always get separated from loved ones, and move to far-away lands. There, they find wealth and power.

Our Spanish colonial history is filled with separations caused by the reduccion (hamleting), and forced migration to build towns, churches and galleons. American occupation enlarged the space of Filipino wandering, including America. There is documented evidence of Filipino presence in America as far as back as 1587.

Now, Filipinos composed the world's largest population of overseas workers. Today's citizens of the world bring BAGOONG (salty shrimps paste), PANSIT (sauteed noodles), SIOPAO (meat-filled dough), including the TABO (ladle) and TSINELAS  (slippers).

Filipinos recreate their home, or feel at home anywhere. Filipinos have PAKIRAMDAM (deep feeling/discernment). We know how to feel what others feel. Being MANHID (dense) is slur. In our PAKIKI-PAGKAPWA (relating), we get not only to wear another man's shoe but also his heart.

Filipinos are very spiritual. We transcend the physical world. We have a sense of KABA (hunch). A Filipino wife instinctively feels her husband or child is going astray, whether or not tell-tale signs present themselves. Filipinos spiritually makes him invoke divine intervention. Rightly or wrongly, Filipinos are always acknowledging, invoking or driving away spirits into and from their life.

Filipinos are timeless. For nearly half-a-millennium now, the Western clock encroached into our lives. Except for official functions, Filipinos will still measure the time with feeling. Our time is diffused, not framed.

Appointments are defined by UMAGA (morning), TANGHALI (noon), HAPON (afternoon), or GABI (evening). Our most exact time reference is probably KATANGHALIANG-TAPAT (high noon), which allows many minutes of leeway. There is really no defenite time. A Filipino event has no clear-cut beginning nor ending. We have a fiesta, but there is VISPERAS (evening), a day after the fiesta is still considered a good time to visit. The Filipino Christmas is not confined on December 25, it somehow begins months before December and extends up to beyond the first days of January.

Filipinos are spaceless. The Filipino concept of space is not expressed in kilometers but with feelings. We say MALAYO (far) or MALAPIT (near). Indigenous culture did not divide land into private lots but kept it open for all to partake of its abundance.

One's party may expropriate the street! So do SARI SARI - stores! Provincial folks dry PALAYAN (rice grain) on the high ways. Religious groups matter-of-factly commandeer streets for processions and parades. "Filipinos eat, sleep, chat, socialize, quarrel, even urinate ANYWHERE!

So what makes the Filipino special? Brown, spiritual, timeless, spaceless, linguists, groupists, weavers, adventures? Filipinos should contribute their traits to the world-wide-community of men. But first, they should know, like and love themselves...!

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Again: this is an article, written by former Senator Ramon Magsaysay, Jr. - Comments are very much welcome here.

Filipino Time versus Juan Time

I have been witnessing the "Juan Time" - launching last Thursday here in Davao City as consultant of DOST Department of Science and Technology Region XI Mindanao. This is a re-post of the Editorial of "Mindanao Daily Mirror" (November 19, 2011), with friendly permission of my publisher Ma-am "Tita" Marietta F. Siongco... .

" With the end in view making all Filipinos from all walks of life throughout the archipelago conscious of coming to appointments on time, the regional office of the Department of Science and Technology (DOST) launched last Thursday the Philippine Standard Time dubbed "Juan Time" during the opening of the First Regional Invention contest and Exhibits. The DOST hopes that the launching of "Juan Time" will change the "Filipino Time" mindset of our people. So, from here on it is also our fondest wish that people will no longer be late in attending meetings, conferences and all gatherings, including parties. Sad to say, for so long many people have developed the bad habit of coming to appointments late on the fallacious excuse of observing "Filipino Time",meaning arriving to appointments 30 minutes to one hour late.  - So, to avoid setting back the start of an affair, some people deliberately make the official schedule of an event, including social activities like weddings one hour ahead. On the other hand, many people refer to arriving on time as "American Time" because Americans and other Westerners are noted for coming to appointments at the scheduled time. ... . So, when it's six o'clock in the morning in one place, it's the same time throughout the 7,107 islands comprising the Philippine archipelago.

Launching of "Juan Time" during "RICE"

What time is it? Is your time the right one? Is it the standard time?

The Department of Science and Technology Regional Office XI will launch the Philippine Standard Time (PST) dubbed as "Juan Time" during the opening of the 1st Regional Invention Contest and Exhibits (RICE) today, November 17, 2011 at the Ground Floor Activity Area of NCCC Mall, Matina, Davao City.

DOST XI Regional Director, Dr. Anthony C. Sales said that the regional launching of "Juan Time" will change the "Filipino Time" mindset of the people. With "Juan Time", Filipino time will come to mean on time" and nobody will be late, "Dr. Sales added. The promotion of the use of the PST will set one common time among Filipinos across the archipelago's more than 7,100 islands.

On the other hand, 67 entries from the local inventors, researchers, and students will vie for the six invention contest categories:

1. Invention Category (Tuklas Award)

2. Utility Model Category

3. Industrial Design Category

4. Creative Research Category (Likha Award)

5. Student Creative Research Category (Sibol Award for High School) and

6. Student Creative Research Category (Sibol Award for College).

A cash prize ranging from 10,000 to 20,000 Pesos awaits the winners in each category. First prize winners of each category will represent the region to the National Invention Contest and Exhibits in July 2012.

Today's program: Opening Ceremony with "Acknowledgement of Participants" by Dr. Randell Espina, President of Davao Inventors Association followed by Welcome/Opening Remarks by Dr. Anthony Sales, DOST XI Regional Director followed by a message by Hon. Sara Z. Duterte, City Mayor Davao City as well the introduction of the guest speaker by Engr. Edgar I. Garcia, Director of TAPI. The Keynote Speech will be hold by Hon. Mario G. Montejo, DOST Secretary.

After the launching of JUAN TIME by. Hon. Mario G. Montejo Part, III will see the Ribbon Cutting" to be assisted by Hon. Sara Z. Duterte, Dr. Anthony Sales, Engr. Edgar I. Garcia, Dr. Randell Espina, Mr. Virgilio M. Sangutan, and Mr. Samuel M. Abrenilla.

Viewing of Exhibits and a Press Conference will be following.

Filipino Time Is Being On Time, All The Time !

By JONNADETH COJA, MBA

Filipinos are famous for quite a number of remarkable things: hospitality, close family ties, great artists, musicians, being brave, and also noted as being resilient in all types of disasters and calamities.

BUT, Filipinos are also know for a quite a few negative attitudes, one is: Filipino Time.

Here is more:


Filipino Time Is Being On Time, All The Time | LinkedIn

Maraming salamat po for sharing this with us, Jonnadeth .