Two PLDT communication campaigns bagged the bronze in the PANAta Awards held recently in Makati City. Conducted annually by the Philippine Association of National Advertisers (PANA), the PANAta Awards recognizes outstanding marketing communication materials or companies that promote positive Filipino values.
PLDT KaAsenso's omnibus campaign won in the Brand/Product Marketing category with its integrated approach, using four different typs of medium - print , radio, tv and social media. The theme of the campaign cewnters on the empowerment of the hard working Filipino micro-entrepeneurs or minigosyantes - highlighting that the true meaning of success is defined not by how big and successful one's business has become, but by how one is able to strike balance and find for the family as well.
With PLDT KaAsenso, micro business or minigosyantes are enable thru a holistic strategy that caters to the five areas critical for their growth: connectivity, financing, education, networking, and extra income.
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