By Christina Alpad
The Philippines is never short on musical talents resulting to a rich landscape teeming with local music producers. But one new player, Viral Records, is stepping forward in the hopes of providing opportunities for Filipino talents without compromising their authenticity.
In a grand media conference where Viral Records introduced itself and its seven new talents, Patsy Ferrer explained that the label she co-founded with Cons de Guzman and Raven Bobilar aims to provide a sanctuary for artists.
"Our belief is that musicians and creators thrive when supported because there's an abundance of exceptional talent within our community," Ferrer said passionately.
"Our mission at Viral Records is simple: prioritize their creative desires. We're dedicated to upholding their artistic freedom and uniqueness; conformity isn't in our vocabulary. Our goal is to foster an environment where they feel free to express themselves freely," the executive added.
