BY JONATHAN HICAP
Lisa, a member of K-pop group BLACKPINK, announced her highly anticipated debut solo album, “Alter Ego.”
The world renowned rapper, singer, dancer, and style icon will be releasing her solo album on Feb. 28 next year through LLOUD Co. and RCA Records.
Lisa started teasing about the new album last week with a series of social media posts hinting at the album title while also touring Asia for her five city sold-out limited run of fan meet dates.
Lisa (Photo by Wontae Go)
In a video, Lisa emulated five characters each representing a unique personality. They are represented by the five points on a star, which has become a key emblem in the campaign. The announcement of Lisa’s debut solo album comes at the tail end of a record breaking year full of exciting new solo music and high energy performances.
She recently made headlines on the cover of Billboard as its first ever global cover star. She graced the cover of the magazine for 10 Billboard editions including Billboard US, Billboard Arabia, Billboard Brazil, Billboard Canada, Billboard Espanol, Billboard Italia, Billboard Japan, Billboard Korea, and Billboard Philippines.
“Lisa has star power in spades,” Billboard announced.
Earlier in the week, Lisa was also featured as one of the cover stars of Vanity Fair’s highly coveted Hollywood Issue in anticipation of her debut acting role in season three of HBO’s “The White Lotus.”
Lisa’s most recent single from the forthcoming album, “Moonlit Floor”, showcases both her ethereal vocals and immense talent as a rapper while interpolating the 90s hit classic, “Kiss Me,” by Sixpence None The Richer.
In addition, she also saw success with her preceding singles “New Woman,” featuring Grammy-winning singer-songwriter Rosalía, and “Rockstar,” which quickly propelled to the top of the charts following its release.
“Rockstar” debuted at No. 1 on the Billboard Global Excl. US Chart and No. 4 on the Billboard Global 200 weekly while debuting at No. 8 on Spotify’s Global Daily Chart and charting in more than 20 markets worldwide.
The single also held the No. 1 spot in Thailand on Spotify, LISA’s home country, for 10 consecutive days and now has nearly 427 million streams.
The official music video for “Rockstar,” directed by Henry Scholfield and choreographed by Sean Bankhead, amassed an impressive over 265 million views to date and hit No. 1 on YouTube’s global weekly chart following release.
Along with the release of the three singles, which will be included in “Alter Ego,” Lisa gave electrifying performances at Global Citizen Festival in NYC and the 2024 Victoria’s Secret Fashion Show.
Lisa also returned to the VMA stage in September where she performed a medley of “New Woman” and “Rockstar.” She took home the moonperson for Best K-pop for her single “Rockstar” that night and broke a new record as the first solo act to win in that category multiple times.
Additionally, Lisa won two awards earlier this month at the MTV EMAs for Best Collaboration for her hit song “New Woman" feat. Rosalia and for Biggest Fans.
