5Star Story from Philippine Star

 

4

Interaksyon Singles Day Coverage by Catalina Ricci S. Madarang Almost everyone now knows the much-awaited 11/11, the largest online shopping event in Asia and the counterpart of the massive annual Black Friday sale in the U.S. Leading e-commerce platform Shopee released early data showing 11 million items sold in the first five minutes of November 11. Zoom out: While online shopping is getting a larger share of shopping malls' original foot traffic, it relies on footprints more heavily than malls. These online footprints are large data sets on customers' browsing behavior and preferences shared across platforms.   Facebook, for one, is able to push the targeted ads for users to buy on Lazada, for example, even when our accounts are not linked.