BINI launched as newest endorser of Penshoppe
BY JONATHAN HICAP Oct 17, 2024 11:42 PM AT A GLANCE A music video showcasing the collaboration will also be released on Oct. 20 Penshoppe, a leading lifestyle brand in the Philippines, launched P-pop girl group BINI as its newest endorser. The grand launch was held at The Fifth at Rockwell on Oct. 16. It also marked the start of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories. “BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Penshoppe brand director. P-pop girl group BINI (Penshoppe) P-pop girl group BINI with the Penshoppe team (Penshoppe) Penshoppe aims to inspire individuals to be the best versions of themselves. By collaborating with BINI, Penshoppe aims to solidify its position as a brand that shapes culture and inspires self-expression. The “Be