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MEDIA PARTNERSHIP (From left) Ruperto S. Nicdao, Jr., president of the Manila Broadcasting Company (MBC); The Manila Times Chairman and CEO Dante 'Klink' Ang 2nd; and lawyer Rejie Jularbal, DZRH station manager, sign a memorandum of agreement (MoA) to create more and better content for a wider audience. The partnership between two of the oldest and respected media groups was formalized on Thursday, Feb. 23, 2023, at the MBC Building, home of DZRH, in Pasay City. PHOTO BY J. GERARD SEGUIA
By Christian Crow Maghanoy, Manila Times
February 24, 2023
(UPDATE) THE Manila Times and Manila Broadcasting Company's (MBC) DZRH radio on Thursday signed a memorandum of agreement (MoA) to create more content for two of the oldest and most respected media companies in the Philippines.
Manila Times Chairman and Chief Executive Officer Dante "Klink" Ang 2nd said the partnership hopes to "tap each other's expertise" to produce better content.
Lawyer Rudolph Steve Jularbal, DZRH station manager, said "collaboration is the key now — the more content creators get together for collaborative creation, the better it is for everyone." The agreement was signed at the MBC Building, home of DZRH, in Pasay City.
The tie-up will provide a more comprehensive coverage of key national events, particularly the Barangay and Sangguniang Kabataan Elections on October 30, Ang and Jularbal said.
DZRH and The Times' qualitative content will "fill each other's gaps" in terms of its online and real-time presence for listeners and readers.
"We can make use of their (Times) content. Same way as far as we (DZRH) can share our content," Jularbal said.
"We are helping each other and covering national affairs has become a very expensive endeavor and there are gaps in any organization, so this is where the partnership comes in," Ang said.
Ang said the composition of stories from DZRH and The Times will be the area of collaboration, particularly the crafting of reliable news which will also battle the proliferation of fake news online.
"I think at the end of the day, people will have to rely on sources like MBC, DZRH and The Manila Times that are reliable, believable, factual and complete," Ang said.
For Jularbal, the collaboration provides limitless possibilities in delivering content to the public.
Ang said it was an "initial step" in bringing the partnership forward.
"MBC will have to see kung nakakadagdag ba kami (if The Times is useful to them), and certainly I think we will be happy if the partnership will be long-term. But then we (Times) don't want to impose ourselves on them. Small steps muna," Ang said.
The collaboration will make sure "that the Filipino people is better informed through reliable sources like MBC and The Manila Times about things that are happening around the country and around the world," Ang said.
Despite the fire that razed the MBC compound in 2019 and the impact of the Covid-19 pandemic, DZRH never stopped regular operations, Jularbal said.
This is the second collaboration between The Times and DZRH. The first was the joint coverage of the 2022 elections.
The MoA is good until Dec. 31, 2023
