BY ROBERT REQUINTINA
AT A GLANCE
Janice Chang, Global Brand Lead for Sendwave Philippines, expressed her enthusiasm for the collaboration.
Filipino music icon Ogie Alcasid shared that he has long admired the commitment of overseas Filipino workers (OFWs) to provide for their families.
During a press conference held in Morato, Quezon City recently, Ogie praised the hardworking Filipinos abroad as he was announced as the celebrity endorser for Sendwave, an international money transfer service.
Sendwave said the new partnership highlights Ogie’s support for the company's mission of providing overseas Filipino workers (OFWs) with secure remittances and fast and charge no transfer fees.
“Noon pa man, saludo na ako sa ating mga OFW. Hindi biro ang kanilang pagkawalay at pakikibagay sa ibang bansa para magtrabaho. Naniniwala ako na sa tulong ng Sendwave, makakampante ang ating mga OFW na magpadala ng pera sa kanilang mga pamilya sa Pilipinas nang sigurado, mabilis, at affordable," said Ogie.
(“I look up to our OFWs. Being away from home and adapting to another country for work is hard. I believe that, with Sendwave, our OFWs can feel confident that their families back home in the Philippines will receive their remittances in a safe, fast, and affordable way.”)
Janice Chang, Global Brand Lead for Sendwave Philippines, expressed her enthusiasm for the collaboration.
“We're so excited to welcome Ogie Alcasid to the Sendwave community. Ogie is beloved among Filipino families worldwide for his talent, humor, and deep connection to family values, making him the perfect ambassador for Sendwave. With Ogie on board, we’re confident we can further our mission of helping OFWs support their loved ones, no matter the distance, by sending money with no transfer fees," said Janice.
Sendwave was founded in 2014, and since it kicked off operations in the Philippines in 2021, it has simplified the remittance process for OFWs affordably. Users can send money directly from their phones through the Sendwave app as quickly as text messages.
The app ensures that hard-earned money reaches loved ones fast, eliminating the need for form-filling, queuing, visiting banks or remittance centers. Sendwave supports transfers to bank accounts, cash pickups and mobile wallets, offering a hassle-free experience without additional transfer fees.
Chang emphasized the importance of OFW remittances: “In 2023, OFW remittances constituted nearly 7.7 percent of the country's GDP. These remittances are essential to Filipino families, so it is our mission at Sendwave to ensure that OFWs can send their hard-earned money home easily, safely, and affordably."
As part of Zepz, Sendwave continues to expand its global reach, and with Ogie as its new ambassador, the company is ready to launch exciting new campaigns to help OFWs stay connected with their families back home.
