Working non-stop for over two decades and experiencing an unexpected slowdown during the 2020 lockdown, Cat Ilacad, founder and CEO of Posh Nails Inc., and Rachelle Stern, CEO of Alphabetsoup Inc., found themselves reflecting deeply and engaging in meaningful conversations.
"During a late-night call, as we washed away our anxieties, Rachelle and I found ourselves talking about what else we could do. I told her how, when I was starting Posh Nails, I wished I had a small group of people to talk to — a place to share suppliers, business ideas, and simply rant about the challenges that business owners face. I never managed to form that group. She also felt the same way,” shares Cat on how the community group Leading Ladies was founded in 2021.
"At a time when many women were feeling isolated, struggling to launch new ventures, or simply in need of a supportive ear during challenging times, we created this space. Leading Ladies is all about fostering an empowering community where women can connect, share experiences, and support each other’s growth—both personally and professionally,” adds Rachelle.
Manila Bulletin sat down with Cat and Rachelle as they shared their journey as co-founders of Leading Ladies and how their vision continues to empower women.
The collaborator
Cat Ilacad founded Posh Nails, Inc., a nail salon, beauty, and wellness business, in 2002. Today, the company boasts 35 branches nationwide and offers franchise opportunities to loyal clients who have come to love the salon.
Over the years, Cat has worked closely with many women who face the same challenges of balancing work and personal life while striving to break free from societal expectations. “But I’ve also seen the power of resilience, collaboration, and mentorship. When women support each other, success comes faster and feels more meaningful,” she says.
This belief is at the heart of Leading Ladies. Cat emphasizes that one of their main goals is to provide a community where women can share their journeys, including resources, contacts, and lessons learned—without gatekeeping.
“Many of us had to figure things out the hard way, and we wanted to remove that barrier. We achieved this by building a culture of generosity and launching events where real conversations happen,” she points out.
The cheerleader
Rachelle Stern, chief executive officer and president of the advertising and marketing agency Alphabetsoup, Inc., has faced her fair share of discrimination at work. “It often takes extra effort to be taken seriously and have our expertise recognized,” she shares—a frustration many women experience.
She attributes her resilience to her work environment, which celebrates women. “It’s inspiring to see my fellow female colleagues excel in their respective fields. It truly makes a difference when women support one another, rather than pulling each other down,” Rachelle says.
“My hope is that every member feels valued as a woman entrepreneur and leader. Through this network, they’ll discover fresh ideas, exciting collaborations, and new opportunities for growth,” she continues. “At the same time, I wanted this community to foster both personal and professional growth, helping women rediscover their passions and achieve holistic success.”
The power of three
In 2024, celebrity-turned-advocate for family, fitness, and faith, Rica Peralejo, joined Leading Ladies as its third co-founder. Since then, the trio has had a busy and productive last quarter of the year.
What began as online gatherings during the lockdown evolved into their first in-person events late last year. "Ladies Who Launch" made its debut in October 2024, followed by a second event in December—held by popular demand. Both events sold out in less than two weeks.
“It’s all about empowering women to turn their ideas into action. It’s a space where we dive into conversations about building meaningful connections, creating sustainable businesses, and learning directly from other women,” explains Cat.
Reflecting on the success of these two events, Rachelle knew they were making a difference, but she didn’t fully grasp the profound impact their efforts had on the community.
“I was blown away by the energy—women who hadn’t even met before came together, and it felt like we were all on the same page. That incredible experience fueled my desire to give even more to our community and push Leading Ladies to new heights,” she says.
Celebrate and empower
Now, three months after their back-to-back sold-out events, Leading Ladies is celebrating Women’s Month this March with their biggest gathering yet. Cat shares, “We knew we had to go bigger. We asked ourselves—how can we truly make an impact?”
Enter “She Shines”—a one-day summit offering attendees a range of activities based on their interests. These include inspirational keynotes, interactive workshops, networking opportunities, pampering sessions, and much more.
Hosting their biggest event this month holds a special significance for Rachelle. “Women’s Month is an opportunity to celebrate the many facets of womanhood. It’s about recognizing that we’re leading ladies—in our homes, workplaces, families, and beyond,” she explains.
Cat adds, “You are stronger, braver, and more capable than you realize. The dreams you hold in your heart are possible, but you don’t have to chase them alone. Surround yourself with people who believe in you, lift you higher, and remind you of your own power when you start to doubt it. Take bold steps, embrace challenges, and trust that every small move forward brings you closer to the life you envision. Success isn’t just about working hard—it’s about lifting each other up and rising together.”
