Software company Adobe unveils its 'Project Primrose'
In the past years, we've seen the line between the tech and fashion industries blur. We saw how AI can influence a designer's creative process and how the digital space continues to create new landscapes for retail to explore. This time, their colliding worlds produce something wearable.
At Adobe Max 2023 in Los Angeles, software company Adobe unveiled its latest innovations, from photo and video editing to 3D designs. During its “Sneaks” segment, it presented its take on the future of fashion, which is a dress can change its patterns with just a click of a button.
Under the “Project Primrose,” the cocktail dress is made of sequin-like pieces that are reflective light-diffuser modules" which have tiny liquid crystals commonly used in smart window applications.
“Project Primrose blurs the line between technology and fashion, demonstrating the potential for flexible textile displays—and turning clothes into creative canvases,” as per Adobe. “This interactive dress can offer infinite style possibilities, displaying content created with Adobe Firefly, After Effects, Stock,and Illustrator.”
Leading the presentation was Adobe researcher Christine Dierk, who crafted the dress. As she modeled the digital dress, it shifted its color from cream to metallic silver with just a press of a button. The dress can also present different patterns like stripes and chevron, among others.
“Unlike traditional clothing, which is static, Primrose allows me to refresh my look in a moment,” Christine said during her presentation.
Apart form its changing looks, the dress is also animated. Its body sensors allowed the patterns to be in motion as Christine moved her body.
“Fashion doesn’t have to be static, it can be dynamic and even interactive,” Christine said. “And we’re excited for a future where there’s more ways to express yourself.”
