The free four-day event attracted more than 40,000 visitors, further reaffirming its status as the country’s premier celebration focused solely on Filipino books, authors, and publishers.
The National Book Development Board (NBDB) said the Philippine Book Festival (PBF) 2025, the country’s largest all-Filipino book festival, concluded on a high note amid a highly festive atmosphere after four exciting days.
The free four-day event attracted more than 40,000 visitors, further reaffirming its status as the country’s premier celebration focused solely on Filipino books, authors, and publishers.
The NBDB, which founded the PBF in 2023, decided to hold the event at the Megatrade Hall, SM Megamall in Mandaluyong City. It was the perfect venue since PBF 2025 was not just a gathering of the who’s who in publishing but also a transformative moment for the local book publishing industry. There, the authors, publishers, educators, and readers gathered in an unprecedented show of support for Philippine literature.
Festival goers enjoyed browsing the thousands of books for sale, participated in the various exhibits, storytelling sessions, and even workshops for aspiring authors and illustrators. Visitors were in awe of the marvelous Pakyawan Plaza, which features an intricately designed Pahiyas-inspired bahay kubo.
Other realms highlighted popular festivals like the Dinagyang Festival of Iloilo City, the famous Tuna Festival in General Santos City, and Panagbenga Festival of Baguio City. These four realms were all designed by renowned children’s book artists Pepot Atienza, Juno Abreu, Paul Eric Roca, and Danielle Florendo, respectively.
Heightened visibility and record-breaking engagement
As soon as the doors opened, the air of excitement was felt all over. Filipino authors and publishers could not hide their excitement as they were at the center of an enthusiastic audience’s attention, with visitors eager to meet their literary idols, discover new stories, and celebrate the richness of local storytelling in the next four days.
One author said the attention they received at the PBF 2025 was something that many other authors like himself can only dream of. Seeing the long lines of visitors eager to have their copy of the book signed by their favorite author was truly a sight to behold. He said that to see readers connect so deeply with their work is both humbling and inspiring.
For publishers, the agency’s support translated into heightened visibility and record-breaking engagement. Many expressed deep gratitude to the agency for its continuous and untiring efforts in elevating the Philippine book publishing industry to an even higher level. Kyra Ysabel, a solo exhibitor and independent publisher, was thankful for the PBF: “As a solo exhibitor and an indie publisher with only two books out, I sold about 150 copies in four days. It wouldn’t have been possible without this platform.”
Nida Ramirez of 19th Avenida Publishing House, the publisher behind the best-selling Trese series, also shared about her experience: “We're very happy, because this is a very successful Philippine Book Festival iteration. In terms of sales, what I can say is our sales last year from the entire 2024 PBF was our sale just for just Day 1 this year.”
Another exhibitor, PaperKat Books’ Head of Publishing Kath Eustaquio-Derla, shared that they were able to exceed their target sales three times, adding that the new venue likely helped draw more visitors: “The natural foot traffic and the easy access to public transportation helped in getting more people to come in and check out the event."
A historic boost for public schools and libraries
One of the festival’s most impactful outcomes was the landmark ₱3 billion worth of books procured for distribution to public schools and libraries nationwide—an investment that will empower millions of Filipino students with access to homegrown literature and learning materials. The scopers from the Department of Education (DepEd) carefully reviewed books for potential inclusion in public schools and libraries, received assistance and expert guidance from the NBDB’s book counselors, another innovative idea introduced by the NBDB for this year’s festival. This made the scoping process not only efficient but also engaging, allowing the scopers to explore a diverse selection of quality books that align with educational needs.
“With the help of NBDB’s book counselors, the scoping process of our partners from DepEd was more seamless and insightful than ever before,” according to NBDB Executive Director Charisse Aquino-Tugade. “They were able to select books that will truly enrich the learning experience of students across the country.”
A festival that continues to elevate Philippine literature
After four fruitful days, the resounding success of the Philippine Book Festival 2025 proved to be a strong testament to the increasing appreciation for Filipino-authored books, and the critical role of initiatives introduced by the NBDB in fostering a thriving literary ecosystem.
With overwhelming public support, engaged publishers, and a historic milestone in book procurement for public schools, the festival also stands as a firm attestation of the power of literature in shaping the nation’s future.
