Sarah Geronimo, Rico Blanco to headline NYE at the 5th with ITZY and Honne

BY JONATHAN HICAP

Dec 8, 2024 02:58 PM 

The best of global music and cultures are set to collide and delight in the biggest New Year’s Eve celebration yet as Bonifacio Global City (BGC) in Taguig, in partnership with Coke Studio–the global music platform by Coca-Cola–rings in 2025 at the NYE at the 5th. 

The best of OPM, K-pop and Western music will come together to welcome the new year on Dec. 31. 

As a pioneering force in crafting world-class experiences, BGC Taguig transforms 5th Avenue into an ultimate street party destination for New Year’s Eve.  

Leading the event entertainment are Sarah Geronimo and Rico Blanco. Joining them are K-pop girl group ITZY and British duo Honne 

 

The end-of-year excitement will not pause there as BGC, Taguig is also set to unveil larger-than-life LED displays that promise visual experience. 

Set across the stage to accompany the various artists, this comes as one of BGC, Taguig’s latest innovations as they combine spectacle with technology to create a sensorial, immersive environment for all to enjoy.

Families and friends can enjoy the holiday fare as many Bonifacio High Street restaurants will remain open even past midnight. Capping the celebration is the grandest pyromusical display, lighting up the night sky as we welcome the new year.

“This year’s NYE at the 5th is a reflection of the diversity and unity that defines our BGC, Taguig community,” said Taguig Mayor Lani Cayetano. “By bringing together OPM, K-Pop, and British music, we aim to create a New Year’s Eve celebration that resonates with everyone and sets the stage for an incredible year ahead.” 

“Through Coke Studio, Coca-Cola celebrates the unifying power of music in bringing people together,” said Tony del Rosario, Coca-Cola Philippines president. “We’re excited to partner with BGC Taguig for this spectacular New Year’s Eve celebration, sharing in the happiness and inspiration music creates.”

NYE at the 5th is brought by Bonifacio Global City and the City of Taguig, presented by Coke Studio; and with the support and partnership of Max, Samsung, Globe, Hyundai, GCash, and UnionBank.

Sarah Geronimo in Times Square billboard

by Punch Liwanag

Sarah Geronimo is the latest big name Pinoy pop act to be featured on a New York billboard.  

The “Tala” pop superstar’s recent image was spotted in the giant electronic billboard on Times Square in New York.

Geronimo’s long time label Viva Records, shared photos of Sarah Geronimo’s image towering above the famed New York city spot.

Said billboard is part of Spotify’s EQUAL playlist campaign. A popular playlist on the streaming platform. Said listing spotlights female artists from around the world. The Pinoy version of the playlist’s description reads: ‘Listen to women from the Philippines at full volume.”

Several Pinoy music acts have already been featured on said Billboard, but this is the first time that a Pinoy artist of Sarah Geronimo’s caliber has been featured on the EQUAL billboard.

Sarah Geronimo recently released her much anticipated new single titled “Dati Dati” a fortnight ago. This was the first time the multi-hyphenate released a brand-new song since her 2018 album “This 15 Me” (the title stylized to commemorate her 15 years in the music scene).

Sarah Geronimo is on the EQUAL Philippines playlist on the strength of her disco inspired new single “Dati Dati.”  

Spotify also saw fit to feature Geronimo on the cover of said playlist.  

Fans were delighted to find out that SG dropped a surprise single release last weekend when her version of “The Gift” – a duet with husband Matteo Guidicelli—found its way on digital streaming platforms.  

It is speculated that Sarah Geronimo will release a full-length album soon.