How fashion can continue to champion women—beyond National Women’s Month
What women want
When I think about the different kinds of female beauty, the 2005 flick The Sisterhood of the Traveling Pants often comes to mind. It centers on four friends, each unique yet beautiful in her own way. Apart from their friendship, what makes the story stand out is how an article of clothing becomes a witness to their coming-of-age moments. That piece is a pair of magical jeans that somehow fit each of them perfectly, despite their different body types.
That scene alone reflects what fashion should be for women—a tool that inspires bravery, instills confidence, and unites rather than divides. As the Philippines celebrates March as National Women’s Month, fashion brands went all out to make Filipinas everywhere feel heard, valued, and empowered. Through a series of forums, activities, and gatherings, these brands gained insights into the diverse lives Filipinas lead every day and how the pieces they produce can become dependable partners in their journeys.
As the fashion industry’s primary consumers, women deserve clothing that captures their diverse styles, unique identities, and evolving needs. Below are some key takeaways.
Women deserve support
Gone are the days when “beauty is pain” was the norm. In today’s world, creating beautiful clothes isn’t enough—they must also support women, whether at work or on a casual day. Take Uniqlo’s latest bra top, for example. Designed with molded cups and an elastic underband that centers the bust, it offers a flattering silhouette that seamlessly transitions between work and play.
Women deserve duality
Romantic yet edgy. Classic yet modern. Kind yet fearless. There are countless layers to being a woman, and true beauty lies in how these contrasts make each one unique. A perfect example of this is how Zara and Mango reimagine the perennial floral look—transforming it into something edgy and moody while maintaining its striking femininity.
Women deserve clothes that empower
Clothing is more than just a means to cover the body—it should serve as everyday armor, empowering its wearer to embrace individuality and take bolder steps. Love, Bonito embodies this through its “Trailblazer” collection, featuring wardrobe essentials designed for power dressing. Meanwhile, ForMe’s “True to Me” collection celebrates individuality and self-expression through apparel crafted to uplift and inspire. In partnership with Girls Got Game Philippines, ForMe is also allocating a portion of the collection’s proceeds to support the organization’s initiatives.
Women deserve fashion that enhances their innate beauty
Clothes should enhance beauty—and beauty, in itself, is a broad and inclusive concept. The push for inclusivity in fashion has been an ongoing movement, encouraging brands to create clothing that promotes body confidence. One of the latest to champion this cause is TikTok Shop Philippines, which has introduced a new subcategory curating a selection of quality and authentic plus-size items. The initiative also extends opportunities to female sellers and women-led businesses on the platform, such as GZL Plusize Girly, a brand dedicated to providing fashion solutions for plus-size women.
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