The workshop was attended by the Municipal Information Officers of the 11 municipalities, Chairperson of Municipal Tourism Council, Local Economic Investment Promotion Officer, Business Permit and Licensing Officer, representative from the Municipal Planning Office and Chairperson of Business Chambers.
The workshop aims to establish a distinctive brand identity and tagline for each municipality in terms of promoting their place for tourism and investment and, since the province of Davao de Oro is composed of 11 municipalities distinctly having their own natural uniqueness in terms of environmental and economic endowments bestowed upon them which could be the foundation for the whole Davao de Oro to retain its brilliance amongst other provinces.
Before coming up with their respective branding, each municipality undergone a process of determining their municipality’s unique strength in a bird’s a view and taking account concrete gifts which asserts their significance from the pool of the best places on earth.
On the second day, branding for investments in the various municipalities were focused in the workshop, promoting business ventures that would hype up their marketing, adding identity to their products, setting them apart from other business ventures outgrowing to gaining people’s side and loyalty.
Soon enough, the whole province of Davao de Oro will completely engrave its golden brand offering more employment opportunities for all dabaweños, creating additional demand for goods and services paving the way for a sustainable economic development for the golden province.
(Jasteen Abella, ID DAVAO DE ORO)
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