AT A GLANCE
"Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel's 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl," said GSMI Marketing Manager Ron Molina.
A different and bolder Sparkle artist, Julie Anne San Jose, also known as Asia's Limitless Star, was introduced as Ginebra San Miguel's Calendar Girl for 2024 on the 190th anniversary of its flagship brand during a launch held in Manila on Wednesday night.
Julie Anne said being part of the GSM family was an honor. When asked what made her say yes to the campaign, she smiled and answered, "Why not?"
She added: "It's something na hindi na kailangan pag-isipan pa because sobrang napakalaking opportunity nito and I haven't done anything like this before. I want to try something different, and I want to show a different side of me.
"I want to show a more confident, stronger, braver Julie Anne. This is the start of something new para sa akin. It feels like a rebirth para sa ibang kakabaihan. I'm proud na napili ako ng Ginebra San Miguel family along with past Ginebra calendar girls.
"There's Anne Curtis and Marian Rivera. They are so exceptional in their own right. I'm honored to be part of this family," said Julie Anne during the Q&A portion of the program.
Julie Anne said she is excited to be part of the GSM campaign.
"I look forward to traveling to different places in the Philippines to connect with my fellow kabarangays and promote the brand through music. I understand a music festival is coming, so I'm so excited and want to be part of it," she said.
"Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel's 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl," said GSMI Marketing Manager Ron Molina.
With Obra Maestra (Masterpiece) as the theme for the 2025 calendars, the multi-awarded singer brings to life six visual compositions, creating a stunning collection of timeless masterpieces.
"For 190 years, Ginebra San Miguel has crafted masterpieces in every bottle, offering only the finest in distilled spirits. Our next calendar continues to uphold GSMI's heritage of excellence with a tribute to classic art, reflecting the same dedication to quality craftsmanship that has made our gin popular and loved by many since 1834," Mr. Molina added.
Julie Anne in Obra Maestra
A staple in Kapuso musical and variety shows with her show-stopping song and dance numbers, Julie Ann is currently the judge of The Voice Kids Philippines and the host of the singing competition The Clash.
Ginebra San Miguel has always been known for its iconic label by National Artist Fernando Amorsolo. In this first layout, she embodies the courage and determination of a fearless Filipina ready to face any challenge.
Inspired by this timeless masterpiece, Julie Anne is portrayed as a muse and goddess, showcasing her artistry and elegance in five other classic artworks.
Dressed in white, the second layout depicts Julie Anne as "Galatea," Pygmalion's sculpture of his ideal woman brought to life by Aphrodite. This symbolizes creativity and passion in art, much like how GSM Blue Flavors can be creatively mixed and matched to create a unique and personalized drink.
The third layout features the Grape Escape cocktail mix, "Paris Opera Terpsichore," showcasing Julie Anne as the muse of lyric, poetry, and dance. Julie Anne is truly elegant in this layout, just like how premium and sophisticated Primera Light Brandy is.
In the fourth layout, Julie Anne is portrayed as "Diana," the huntress, symbolizing independence and strength. Showcasing Kula Orange Fizz cocktail mix, Julie Anne is sure to ignite a bold new strength to Vino Kulafu drinkers. Julie Anne felt a particular connection to this layout among all the layouts. "Aside from having an earthy set-up because I'm a nature lover, the bow and arrow in this layout resonate with me as an artist. It symbolizes my constant pursuit of improvement, my quest to explore new horizons and the world further."
In the fifth and sixth layouts, Julie Anne embodies the timeless beauty of "The Birth of Venus" and "La Grande Odalisque." Symbolizing beauty, grace, and quality, these iconic paintings invite consumers to savor the refined taste of GSM Premium Gin and Antonov Vodka, respectively.
As in previous years, the 2025 Ginebra San Miguel calendar features a QR code that consumers can scan using their smartphones to watch and learn more about Julie Anne's signature cocktail mixes using Ginebra San Miguel products.
The new face of Ginebra San Miguel is also a certified gin enthusiast, with gin & tonic as her go-to cocktail. Julie Anne's connection with Ginebra San Miguel is also deeply rooted in her personal history. "Growing up, I always saw my lolo drink Ginebra San Miguel. Ginebra has always been part of our lives for every gathering, whether Christmas, birthday parties, or just a simple celebration."
As the new muse of Ginebra San Miguel, Julie Anne aims to inspire women and fans alike with her 'ganado' and 'never-say-die' attitude. Her journey demonstrates that success is built on hard work, passion, and resilience. She is a limitless icon who motivates others to pursue their dreams, embrace their individuality, and unlock their creative potential.
No comments:
Post a Comment