AweSM Cebu 2026 brings Sinulog spectacle to the max across SM Malls
Sinulog dancers take over the SM malls, turning every hallway into a moving celebration of rhythm, color, and devotion, bringing the beat of Sinulog closer to everyone.
Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration transforms everyday mall moments into a city-wide Sinulog gala.
At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle, and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs until Jan. 28 at the Lower Ground of the Main Mall, while the immersive Glow City: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities until Jan. 21. Catch the electric moves of the AweSM Glow Dance Competition on Jan. 17 at the North Wing, and crowd excitement peaks with Coco Martin live on Jan. 17 at the Lower Ground of the Main Mall and the Kapuso Stars Mall Show on Jan. 18 at the Main Mall.
Meanwhile, SM Seaside City Cebu anchors anticipation through meaningful and distinctly Cebuano experiences. The Sto. Niño exhibit at the Cube Wing Atrium provides the spiritual heart of Sinulog until Jan. 28, while shoppers can check out the homegrown flavors at Nakakalokal Goes to SM Seaside from Jan. 16 to 18 at the Mountain Wing Atrium, and the crowd-favorite AweSM Lechon Fest from Jan. 12 to 18 at the Seaview Wing Atrium. Maxing out the star-studded energy, the Sinulog Kapamilya Caravan rolls into SM Seaside’s concert grounds on Jan. 17, while fur parents also get their moment at AweSM Petstival on Jan. 24 at the Mountain Wing Atrium.
At SM J Mall, the celebration opens on a reflective and artistic note. Vested in Devotion: Cebu’s “Fashion in Faith” exhibit runs until Jan. 31 at The Atrium, Upper Ground, followed by “Vested Devotion: Rhythms of Cebu” on Jan. 18, and culminating in “Vested in Devotion: Runway Edition” on Jan. 31, highlighting the movement, music, and meaning behind Cebu’s devotion. Shoppers can also ease into the season with the AweSM Cebu Sale 2026 from Jan. 12 to 18 at participating stores across SM J Mall, SM City Cebu, and SM Seaside.
The Sinulog spectacle reaches its ultimate high on Jan. 18, as SM City Cebu’s “Illuminight: Sinulog Drone and Pyro Show” takes center stage, fronting the North Wing expansion building at 7 p.m., and SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display lights up the Cebu skyline at 9 p.m., delivering a breathtaking, city-wide finale built on maximum experiences that celebrate devotion, creativity, and festivity at its grandest.
