How can we encourage young people to read beyond social media?

BY PINKY CONCHA-COLMENARES

Mar 6, 2025 00:28 AM 

DRIVING THOUGHTS

Ask a young person what was the last book he or she read, aside from a school text book, and you’ll likely get a surprised stare.  That’s what I often get when I ask that question to an applicant for a job or for on-the-job-training. A few of the book titles mentioned were graphic novels which were extensions of a television series or movie. A long time ago, an applicant said he read “The Catcher in the Rye” by J.D. Salinger.  That sparked a conversation because I was impressed by the character in that book. That applicant is now our reporter who has covered major beats, among them the Senate and Comelec.

In an age dominated by social media, streaming services, and bite-sized digital content, traditional reading habits are on the decline. Studies show that young people today spend significantly more time scrolling through TikTok, Instagram, and other platforms than reading books, newspapers, or even long-form articles. (Most of the applicants I’ve interviewed have forgotten the last time they have read a print edition of a newspaper.)

While the internet offers vast amounts of information, the shift from deep reading to skimming headlines and short captions raises concerns about critical thinking, comprehension, and creativity. Yes, critical thinking which comes from comprehension, which starts with reading.

It’s a good question to ask: Why is reading culture declining?  Here’s a few reasons I got from articles on studies on that topic:

There is a shorter attention span among young people because social media platforms promote quick, engaging content that trains users to consume information in seconds rather than spending hours reading a book or article.

There is “instant gratification” provided by the digital world which gives immediate entertainment, making traditional reading feel “slow” or less rewarding.

Many students associate reading with schoolwork, tests, and stress rather than leisure and enjoyment.

There is lack of accessible reading materials at home and even in some schools. Having well-stocked libraries, and books can be expensive.

Video games, streaming platforms, and social media provide immersive experiences that many find more appealing than reading.

What many people may have forgotten is that reading is more than just a pastime; it’s essential for cognitive development, critical thinking, empathy, and communication skills. Research shows that those who read regularly tend to have stronger vocabulary, better writing skills, and a greater ability to focus. The decline of reading culture could lead to a generation less equipped to engage deeply with complex ideas, analyze information critically, or appreciate diverse perspectives.

At home, we should do our part to encourage young people to read.  Start by promoting reading as an enjoyable activity. Instead of presenting reading as a chore, introduce young people to books that align with their interests whether it’s fantasy, mystery, comics, or nonfiction. 

Since many young people prefer screens, promoting e-books, audiobooks, and interactive storytelling apps can bridge the gap and encourage them to read.

We can also make reading a social activity by creating book clubs online or offline where young readers can discuss books with peers.

Try to incorporate reading into pop culture. Television series and movies adapted from books (like Harry Potter, The Hunger Games) can lead young viewers to explore the original books.

And if you’re a celebrity or an influencer, please actively promote reading as a cool and valuable habit.

Do your part to improve access to books because buying them are expensive for the young reader. Schools and local governments should invest in well-stocked libraries.  Book swapping programs, secondhand book fairs, and free digital libraries can help make reading materials more available.

Best of all, set an example. If parents, teachers, and influencers make a habit of reading and discussing books, young people are more likely to follow. Schools should integrate reading for pleasure in curricula, not just reading for exams.

What’s good to know is that the decline in reading culture is not irreversible. By adapting to modern habits, making reading more accessible and engaging, and fostering an environment that values storytelling, we can help young people rediscover the joy of books beyond social media. In a world overflowing with information, the ability to read deeply and critically is now more important than ever.

Top Producing Region by Crop | MAJOR FRUIT CROPS

October to December 2024 ( in thousand metric tons)

Davao Region - 821.75

Northern Mindanao - 504.82

Caraga-6.25

Zamboanga Peninsula -4.07

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MOVIEGOER: EdukSine USA to launch Global Filipino Film Festival

BY NESTOR CUARTERO

Mar 6, 2025 08:28 AM

  

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AT A GLANCE

• Part of the festival is a Short Film Competition highlighting emerging voices in Filipino cinema. 

Karen Jane Salutan-Krukover during an assembly of world youth leaders at the UN Headquarters in New York, April 2024.

From simple beginnings in a humble home in San Jose del Monte, Bulacan, equipped with only minimal resources and a young woman’s impossible yet unstoppable dream, EdukSine has now spread its wings in an attempt to conquer the world via North America.

Newly formed EdukSine USA Corporation and EdukSine Studios Corporation jointly announced the launch of their inaugural EdukSine Online Filipino Film Festival: A Festival of Filipino Films, A Home Away from Home, set to run from March to May 2025. This online celebration of Filipino cinema will showcase 10 award-winning independent films and a curated selection of short films, all available for free streaming across the US and Canada.

This festival is made possible through the support of DTI Philippines, DTI Los Angeles, Malikhaing Pinoy, Canada’s InArte Society, the Philippine Consulate Generals in San Francisco and Los Angeles. Special thanks to DTI Assistant Secretary May Niña Celynne Layug and Trade Commissioner Eric Elnar of DTI Los Angeles who worked tirelessly to make this great project possible. 

The festival is led by Karen Jane Salutan-Krukover, a Filipino immigrant and founder of EdukSine Studios in the Philippines, and EdukSine USA Corporation. Karen's dedication to Filipino arts and culture is reflected in her journey from the Philippines to the United States, where she built a global platform for Filipino filmmakers and artists. This festival is a testament to her resilience and strength, fueled by her personal story of overcoming profound challenges, including the passing of both her parents.

With the support of her husband, Dennis Krukover, Co-Founder, Executive Producer, and angel investor of EdukSine USA, this festival aims to showcase Filipino culture through the lens of Filipino cinema.

EdukSine began as a small effort to bring Filipino films to underserved regions, the mountain villages of Kalinga and the coastal province of Tawi-Tawi. Over time, it has transformed into a digital platform with the help of the Department of Science and Technology, allowing Filipino films to reach audiences worldwide. This festival marks a significant milestone in EdukSine’s mission to promote Filipino culture and arts on a global stage.

The festival will also debut Baliw na Pag-ibig, a romantic comedy short film by Karen This film features her late parents, who were not only her first supporters but also her first actors and ticket sellers. It is a tribute to their memory, celebrating their lives and the love they always gave her. 

A festival of Filipino stories

The EdukSine USA Online Filipino Film Festival is more than just a film screening event. It is a celebration of the Filipino spirit and resilience. The films featured in the festival span various genres and themes, including:

1) Agriculture & sustainability – Honoring our farmers who nourish our land and people
OFW Journeys – The sacrifices and resilience of Filipinos working abroad

2) Ending Violence Against Women & Children (VAWC) – Stories of survival, justice, and empowerment

3) Family – The unbreakable bonds that define us as a people

4) Hopes & Dreams – The power of ambition, perseverance, and hope

5) Education – Knowledge as a tool for transformation 

6) LGBTQ+ Representation – Stories of love, identity, and acceptance

7) Indigenous Culture – Preserving the wisdom and artistry of our ancestors
Social Issues – Raising awareness and inspiring action
 
A few of the films showcased in the fest are:

The Adventures of Kween Jhonabelle by James Buan, Instalado by Jason Paul Laxamana, Sinandomeng by Byron Bryant, Pauwi Na by Paolo Villaluna, Otso by Elwood Perez.

 Short film competition

Part of the festival is a Short Film Competition highlighting emerging voices in Filipino cinema. The winners will receive cash prizes and other incentives, offering filmmakers the opportunity to showcase their work on an international stage. 

A German Expat in the Philippines (VI): AS new car, a new job and the Apartheid Regime

 

Malasimbo Music, Arts, and Kids Festival 2025 moves to historic Intramuros

This exciting change of venue comes with a new partnership with Intramuros, a renowned cultural heritage site, promising an unforgettable experience that blends rich history with vibrant art and music.

BY MB LIFESTYLE

Mar 5, 2025 10:52 AM 

 

The Malasimbo Music, Arts, and Kids Festival, one of the Philippines' most celebrated cultural events, is set to return on March 8, 2025, with a new twist—this year, the festival moves to the historic Puerta Real Gardens in Intramuros, Manila. This exciting change of venue comes with a new partnership with Intramuros, a renowned cultural heritage site, promising an unforgettable experience that blends rich history with vibrant art and music.

 

A Historic Setting

Intramuros, known for its well-preserved Spanish-era architecture and cultural significance, provides a stunning backdrop for this year’s festival. The partnership with the Intramuros Administration underscores Malasimbo’s commitment to celebrating Filipino heritage and promoting cultural tourism. Festival-goers can look forward to an immersive experience that harmoniously integrates the historic charm of Intramuros with the festival’s modern artistic flair.

 

DJ Shortkut 

 Exciting Line-Up

Main stage line up: 

François K; Mike Love; DJ Shortkut; Selah Dub Warriors; La Crema; Brigada; Morobeats; Gundamfunk; Laneous; Tommy Sexton & the Suggestions; Orange Juice Asia

 

Francois K

 

Silent Disco DJs: 

Sky Dominique ; Flava Matikz ; John Type; Ezzrei ; J-Nice ; Antonne ; Polo Dino; Peebs ; Salamangka ; JP Sacaben ; Marga Chi

In addition to the electrifying performances, the festival will feature a Kids' Village, Silent Disco, and mesmerizing art installations by renowned visual artists such as: Agnes Arellano, Billy Bonnevie, Levi Cruz, Olivia d’Aboville, Cherry Fulo, Hohana, Veronica Iberreta, Indie Green Culture, King, Agus Loedin, Bianca Natola, Marco Santos, Troy Silvestre.

 

Discover the Magic of Malasimbo: A Creative Haven for Kids

As the Malasimbo Music & Arts Festival returns, families have more reasons than ever to join in the celebration. This year, the festival introduces a delightful Kids' Village—a dedicated space where children can immerse themselves in a variety of creative and outdoor activities.

Parents, imagine a place where your little ones can explore their artistic talents, connect with nature, and experience the joy of music and movement. The Kids' Village at Malasimbo offers a treasure trove of workshops and activities designed to spark creativity and foster a love for the outdoors.

 

 

A Creative Wonderland

From crochet and painting to drumming and yoga, the Kids' Village has something for every young artist and explorer. Camille Salazar will lead a colorful Sticker Workshop, where children can let their imaginations run wild and create personalized stickers. Arts and crafts lovers will enjoy the Nature Weaving Workshops by Cherry Fulo, where they can use natural materials and colorful yarns to craft unique and beautiful pieces. Hohana, a Malasimbo Visual Artist regular, will teach the art of crochet, allowing kids to bring home their mandala or dream catcher creations. International artist Jeona Zoleta will hold a painting workshop where kids can express themselves freely on a giant canvas.

 

For those with a flair for rhythm, the Drum Workshop by Billy Bonnevie and Jose Dufourt offers an exciting opportunity to learn basic drumming techniques and explore the world of percussion. Little cyclists can ride their way through the balance bike tracks with Bambike, designed to provide a fun and safe environment for toddlers and young kids to practice their biking skills.

 

 

Mindful and Playful Activities

The festival also features Poi & Hoop Workshops by Luisa Jimenez, where children can discover the art of rhythmic movement and express themselves through playful practice. The Yoga Workshops by Steve Manzano encourage mindfulness and relaxation, allowing kids to find their inner calm amidst the festival's vibrant atmosphere. Science enthusiasts can join the Liter of Light workshop with Illac Diaz, learning how to assemble lights and solar panels using sustainable materials. Gardening enthusiasts can participate in workshops led by Bea Macalino, while the Creative Healing sessions with Indie Green Culture Family will offer a holistic approach to wellbeing.

 

And for a unique musical experience, kids can head to the silent disco area, where they can wear headphones and choose which DJ to listen to. It's a fun way to enjoy music in a personalized and interactive manner!

 

A Family Affair

Malasimbo is not just about the kids—it's an experience for the whole family. While the children are engaged in creative activities, parents can enjoy the live music, explore art installations, and soak in the festival's unique ambiance. It's a chance for families to come together, celebrate the arts, and create lasting memories in the great outdoors.

 

A Historic and Beautiful Venue

For the first time, the Malasimbo Music & Arts Festival will be held at the stunning Puerta Real Gardens in Intramuros, Manila. This lush garden within a cultural and historic site offers the perfect backdrop for a festival that celebrates art and nature.

 

Join Us at Malasimbo

Don't miss this wonderful opportunity to introduce your children to the joys of creativity, nature, and music. The Malasimbo Music & Arts Festival is a celebration of art and culture that promises to be an unforgettable experience for all ages.

📅 When: 2pm onwards March 8, 2025📍 Where: Puerta Real Gardens, Intramuros, Manila

Entrance ticket for kids below 10 years old: PhP1,000 General Admission: PhP3,450 for a whole day of music performances, DJs, art installations, and kids activities

Buy tickets atwww.malasimbo.com