By Jonathan Hicap
Hearts2Hearts won seven Rookie of the Year awards last year, establishing themselves as one of the industry’s most promising new acts.
“Rude!” captures the playful spirit of cheeky rule-benders who refuse to be confined by convention.
While their previous house track “Focus” leaned into a sleek and chic mood, “Rude!” delivers brighter textures and a more dynamic take on the genre, showcasing a new dimension of the group’s evolving sound.
In the music video for “Rude!,” the members appear as employees at a factory that manufactures social media “likes,” visualized as glowing hearts. When the emergence of a ‘fake heart’ causes the once-radiant ‘Super Heart’ to lose its glow, the members set out to restore it. The imaginative storyline mirrors the song’s vibrant, fearless energy – a reminder that authenticity always wins.
Hearts2Hearts will debut the performance of “Rude!” live at their 2026 Hearts2Hearts Fanmeeting, which will be held on Feb. 21 and 22 at Olympic Hall in Seoul’s Olympic Park.
The event marks the group’s first fan meeting and is expected to highlight both the song’s addictive appeal and the members’ growing stage presence.
The comeback also arrives just ahead of a meaningful milestone. Hearts2Hearts will celebrate their first debut anniversary on Feb. 24 before heading overseas to meet global fans.
They will hold North American showcases in New York on March 19 and Los Angeles on March 22. The US shows will be followed by a fan meeting in Jakarta on March 28, expanding their international momentum as they step confidently into their second year.
All eyes are on Hearts2Hearts as they continue to build their distinct music universe through a diverse range of releases, which include the mysterious and dream-like “The Chase,” the bubbly disco-house “Style” and five-track debut mini album “Focus.”
