will.i.am Lands With a BOOM

By Jonathan Castillo

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will.i.am is more than just the guy behind some of the biggest hits of the century. He's worked on tech before. He co-founded a headphone brand that threw down some serious beats. He has an AI company, called FYI.AI. So his work with LG's xboom should come with no surprise.

“About a year and a half ago, LG approached me with the idea of collaborating on a line of speakers. Honestly, I was blown away, LG is one of the best consumer electronics companies in the world. I’ve always been a fan,” he shared.

"I use LG products in my own home, the TVs, the washer and dryer, the fridge, all of it. So when they walked into my studio and said they wanted to work together, I even called my mom to tell her, and she was just as excited. I’ve always had a deep love for Korea and have collaborated with amazing artists like CL, the queen of K-pop,” he explained. “So the idea of working closely with a Korean brand like LG on a project that merges tech, sound, and design was something I couldn’t pass up. I’m truly over the moon about it.”

LG Philippines’ Product Director for Media Solutions, Yongwoo Park said: “We are honored to welcome a global icon, an individual who has made an extraordinary impact not only in music but also in advocacy, championing access to creative and technological education for underserved students in Los Angeles,” he said. Mr. Park added that will.i.am’s vision was key, noting, “This partnership embodies LG’s mission to create innovations that go beyond functionality, inspiring people to live, create, and connect in meaningful ways.”

The LG introduces the xboom crew as:

The xboom Stage 301: The karaoke king of the group. It has a 6.5” woofer and 2.5” midrange drivers. This comes with mic controls.

The xboom Bounce: The compact cannon with surprisingly beefy bass.

The xboom Grab: The sleek, grab-and-go tube for life on the move.

The xboom Buds: For when you need to tune out the world with crisp, noise-canceling sound.

"I pay attention to so many details, what’s the experience? What’s the box fabric? Can you feel the ink on the print?” will.i.am said. “What key should all the sounds be in? The experience is everything,from the first touch to the first sound,” he said. “There has to be a cohesive experience throughout.”

“The only product out of the four that’s really built for musicians is the xboom Stage — and it’s my favorite,” will.i.am said. “It has an aux jack, so if you’re making beats or singing on the go, this is studio quality. I use it when I’m working on music in the studio, and even as a sound reference when I travel.”