On April 28, 2026, Victoria’s Secret opened its second store in the Philippines, located at SM Megamall. The brand continues to expand its presence in the region, bringing its signature collections and elevated shopping experience to one of the country’s premier retail destinations.
Executive director of Valiram Group Mukesh Valiram, director of Valiram Group Roshan Valiram, Pia Wurtzbach, SM Supermalls president Steven Tan, and president of Victoria's Secret International Arun Bhardwaj
Among the notable individuals who attended the opening night were Steven Tan, Pia Wurtzbach-Jauncey, a friend of the house, and actress Ina Raymundo. Executives from Valiram were also present.
“This is the opening of our most beautiful store in the Philippines here at SM Megamall,” xxx from Valiram said. “Together with all of you, we celebrate and welcome you to the store.”
The new Victoria’s Secret store offers an extensive assortment of the brand’s most-loved collections, including signature bras, panties, and sleepwear from lines such as Very Sexy, Body by Victoria, T-Shirt, and Dream Angels. Customers can also explore a wide range of accessories and beauty products, including fine fragrances, body care, and the iconic Bombshell scent.
Meanwhile, Mukesh Valiram, executive director of the Valiram Group, thanked the Philippine market for supporting Victoria’s Secret for over 10 years. “Thank you, Manila. Thank you, Philippines, and thank you, SM. This store has grown into a flagship store, and we are so proud,” he said.
