by Punch Liwanag

Sarah Geronimo is the latest big name Pinoy pop act to be featured on a New York billboard.
The “Tala” pop superstar’s recent image was spotted in the giant electronic billboard on Times Square in New York.
Geronimo’s long time label Viva Records, shared photos of Sarah Geronimo’s image towering above the famed New York city spot.
Said billboard is part of Spotify’s EQUAL playlist campaign. A popular playlist on the streaming platform. Said listing spotlights female artists from around the world. The Pinoy version of the playlist’s description reads: ‘Listen to women from the Philippines at full volume.”
Several Pinoy music acts have already been featured on said Billboard, but this is the first time that a Pinoy artist of Sarah Geronimo’s caliber has been featured on the EQUAL billboard.
Sarah Geronimo recently released her much anticipated new single titled “Dati Dati” a fortnight ago. This was the first time the multi-hyphenate released a brand-new song since her 2018 album “This 15 Me” (the title stylized to commemorate her 15 years in the music scene).
Sarah Geronimo is on the EQUAL Philippines playlist on the strength of her disco inspired new single “Dati Dati.”
Spotify also saw fit to feature Geronimo on the cover of said playlist.
Fans were delighted to find out that SG dropped a surprise single release last weekend when her version of “The Gift” – a duet with husband Matteo Guidicelli—found its way on digital streaming platforms.
It is speculated that Sarah Geronimo will release a full-length album soon.


.webp)







The country witnessed in the past few weeks a flurry of events related to tourism. Just a few days ago, the Philippine Travel Exchange or PHITEX tallied a record-breaking ₱172 million in business sales leads in just two days. PHITEX, now in its 21st year, is the biggest government-led travel trade event organized by the Tourism Promotions Board (TPB). Alongside it, the 6th World Travel Expo was being held in another hotel and also recorded robust sales and attendance. Based on these two separate events, there is so much optimism in the coming months, especially in 2023, for the pandemic-battered tourism industry..webp)