The Italian luxury fashion house celebrates the season with Mariah Carey in New York
Mariah Carey (Photos: Gucci)
In celebration of the house’s holiday campaign, Gucci and Mariah Carey hosted an exclusive cocktail reception at the House’s New York Fifth Avenue flagship. Guests were welcomed into the boutique’s newly opened Gucci Apartmento, a private space on the third floor designed for a more exclusive experience. The space was transformed with elaborate festive décor evoking the joyful spirit of the campaign.
Throughout the evening, guests enjoyed passed canapés accompanied by limoncello mules, spiked apple cider, and white wine, while an a cappella choir delivered a special performance of Mariah’s iconic “All I Want For Christmas Is You,” alongside a selection of her greatest hits. Following the performance, Mariah delighted guests by personally presenting them with a holiday gift of chocolates adorned with the Gucci logo, adding a festive and intimate touch to the celebration.
Captured by Harmony Korine, the Gucci holiday campaign unfolds within a hotel transformed in anticipation of Mariah’s arrival. Elaborate decorations and festive preparations imbue the setting with an exuberant spirit that is distinctly Gucci.
Set to the iconic sounds of “All I Want For Christmas Is You” song, the film ushers in the holiday season with a sense of occasion and a touch of magic. Throughout, Mariah takes center stage in the new Butterfly special collection, inspired by the iridescent beauty of the butterfly, a signature motif of the singer.
