Fearless forecast: Viva Entertainment's Vic del Rosario says Jayda will be a big multimedia star

 

By Robert Requintina

Published May 30, 2025 07:34 am

Jayda Avanzado, the talented daughter of OPM icons Dingdong Avanzado and Jessa Zaragoza, radiated happiness on May 27 as Viva Artist Agency officially signed her during a grand media conference held at Viva Cafe in Araneta City.

What excited Jayda the most was the presence of Viva Boss Vic del Rosario at the launch. Boss Vic is known in the entertainment industry for rarely attending showbiz events.

Boss Vic supported Jayda and delivered a brief speech for the young star, who looked surprised by his impromptu talk. Jayda was on stage while Boss Vic was accompanied by other Viva officials who sat with the audience and members of the entertainment media.

The full speech of Boss Vic to Jayda:

"Jayda, welcome to Viva!

"Ngayon lang uli makikisama ang Viva sa isang record company. Ang Universal (Record) is the biggest musical label in the world. It's a privilege to partner with them. (This is the first time Viva will partner with a record company. Universal (Record) is the biggest musical label in the world. It's a privilege to partner with them.)

"Ako ay natutuwa na pumayag silang maka-partner ang isang local company. Sixty years na kami rito pero magsasama kami for the first time because of you. (I'm glad they agreed to partner with a local company. We've been here for 60 years, but we're coming together for the first time because of you.)

"Matagal ko ng gusto si Jayda bata pa. Sabi ko sa magulang niya sana pag nag dalaga na makuha na namin. Pero I waited for 12 years. First time ko siyang nakita mga nine years old. Sabi ko gusto ko man lang siyang mahawakan bago ako mag retire. (I've known Jayda for a long time, ever since she was little. I told her parents that when she got older, we could sign her. I waited for 12 years to make that happen. The first time I saw her was when she was about nine years old, and I expressed my desire to sign her before I retired.)

"Kapag magaling na singer at babae, magaan ang loob ko na tulungan. Palagay ko marami kaming magagawa like Sharon (Cuneta), Donna Cruz, Regine Velasquez, and Sarah Geronimo. (When a woman sings well, I feel we can help her. I believe we can nurture Jayda into an artist like Sharon Cuneta, Donna Cruz, Regine Velasquez, or Sarah Geronimo.)

"Jayda will be a big star. Ang interest ng Viva sa kanya is beyond her voice. I feel she will be a multimedia star."Viva will be using Jayda as an actress, host, and probably she'll get endorsements in the future. So congratulations, Jayda. Salamat sa press, sa pagpunta ninyo.

"The reason I am here is because I believe in Jayda," the Viva boss said.

Turning 22 on June 1, Jayda said she was so grateful for Boss Vic's inspiring words. Reacting to the statement of the Viva executive, Jayda said, "I feel so blessed in this position right now to be working with Viva. Thank you so much, Boss Vic, and to my Viva family."

Jayda is ready to begin a new chapter, having joined the Viva family. Together with Universal Music Group (UMG) Philippines, Jayda enters a publishing and recording contract with Viva Records, as well as a co-management contract with VAA (Viva Artists Agency) for potential movies, series, and brand deals.

She launched her showbiz and music career in 2017. She has since then worked with brands, she released her debut EP "In My Room" (June 2018), became a regular on ASAP, and held her first major digital solo concert entitled "Jayda in Concert.

Following this milestone, Jayda released more music between 2021 and 2024, including “No Way But Up,” which served as the official soundtrack for the TV series Teen Clash—a show that also marked her acting debut—and “Right Lover, Wrong Time,” which she co-wrote with her father, Dingdong.

In 2023, Jayda also signed with Republic Records Philippines, a subsidiary of UMG Philippines. Jayda’s passion for music has earned her notable accolades early in her career, including Best Female Recording Artist at the 32nd Awit Awards in 2019 and Female Pop Artist of the Year at the 13th PMPC Star Awards for Music in 2022 for her song “Sana Tayo Na."

When asked about her first project for Viva, Jayda said: "This early I can't reveal too much, but I am excited for the adaptations of the young adult series. I am looking forward to it. I'm just over the moon because I can come back to acting." With hints that acting would be her first project, Jayda also said: "Potentially."

Jayda also revealed her birthday wish. She said: "Growth sa aking career. I am excited about the partnership of UMG and Viva with me. It's a once-in-a-lifetime opportunity. I hope that this partnership bears fruit. I wish for more success and experiences to learn."

BAD WEATHER EXPERIENCED IN MINDANAO HAS REACHED ABOUT ₱20-M

 𝐊𝐀𝐃𝐀𝐔𝐓 𝐒𝐀 𝐍𝐀𝐒𝐈𝐍𝐀𝐓𝐈 𝐍𝐆𝐀 𝐃𝐈𝐋𝐈 𝐌𝐀𝐀𝐘𝐎𝐍𝐆 𝐏𝐀𝐍𝐀𝐇𝐎𝐍 𝐒𝐀 𝐌𝐈𝐍𝐃𝐀𝐍𝐀𝐎 𝐍𝐈𝐊𝐀𝐁𝐀𝐓 𝐍𝐀 𝐒𝐀 𝐃𝐔𝐋-𝐀𝐍 ₱𝟐𝟎-𝐌

Nibilin og nagbalor 196.4 milyones pesos nga danyos ug kadaut ang…

See more

BAD WEATHER EXPERIENCED IN MINDANAO HAS REACHED ABOUT ₱20-M

The bad weather experienced due to the Intertropical Convergence Zone and ITCZ in Mindanao left 196.4 million pesos worth of damage and damage.

Based on the data of the Office of Civil Defense and OCD, they recorded 4.6 million pesos worth of agricultural damage in Region 9 and 10.

Most of the affected include high-value crops, fisheries, livestock, and poultry in Zamboanga del Norte, Lanao del Norte, and Misamis Occidental.

In addition, up to 150 homes were destroyed of which 115 were partially damaged while 35 were totally damaged.

So far, more than 352 thousand individuals have been affected by the severe weather from Region 8,10,11,12, and the BARMM.

As up to four the unfortunate disaster struck and there are a few moaning as well.

via| Radyoman Angel Garcia, RMN Manila / DZXL News

#DZXLnews558

#RMNnews

#TatakRMN

#viralpost2025シ

#DYHPRMNCEBU

#highlighteveryone

  · 

Hide Translation

  · 

Rate this translation

All reactions:

208208