Kristofer Purnell - Philstar.com
MANILA, Philippines — Around 70% of Filipinos are planning to spend more on travel in 2024 compared to the year before, according to data collected by travel agency Klook.
During an industry update held at the Hong Kong Disneyland Hotel attended by select media outlets including Philstar.com, Klook's General Manager for Philippines and Thailand Michelle Ho provided an industry update on key travel trends in the Asia Pacific region.
Referencing data from Macquarie Research and Cirium, Ho pointed out that Asia travel recovery continues to be strong.
In 2023 alone, Asia flight capacity recovered by 75% and by the end of this year is expected to reach 3.4 billion passengers, which is 99.5% of the passenger count in 2019 before the COVID-19 pandemic hit.
To reiterate her point, Ho showed the airport international passenger recovery rates of five major Asian cities in 2023 compared to 2019.
Singapore is nearing full recovery at 90% while Tokyo and Bangkok (composed of the Suvarnabhumi and the Don Mueang international airports) are at 75% and 70% respectively.
Hong Kong's recovery rate is at 60% while the Chinese capital of Beijing is still at 40%.
Ho then referenced results of a Klook Travel Pulse Survey conducted last January that showed 64% of travelers would spend at least 30-50% more on 2024 travel than the year before while over 60% will spend up to half of their budget on activities and experiences.
More than 75 % of travellers in Malaysia and India are planning to spend more on travel in 2024 compared to the previous year, with Hong Kong, Thailand, and Vietnam joining the Philippines around the 70% mark.
Given the survey results, Ho and Klook have narrowed down three key trends shaping Asia-Pacific travel:
6 in 10 travellers book experiences before flights, and are willing to allocate more than half their budget for experiences
Sociak media is the leading inspiration for travel as 62% of travelers favor non-celebrity creators for travel recommendations
65% of travellers strategize their plans around the climate or season they want to experience
Klook is responding to the trends by revamping Attraction Passes, focusing on Instagram or TikTok Experiences, teaming up with Japan's Shinkansen and exploring further into music events as the agency did for Taylor Swift's Eras Tour.
Some of the major global events that could influence international travel this year are Entertainment and Music tourism, the Paris 2024 Olympic Games and the World Expo Osaka.
Beyond hotels and attractions offerings, the agency is also planning an European Union Rail pass and multi-langauge museum and castle tours for the Olympics and Kansai region sightseeing for the World Expo.
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