BINI tapped as PH tourism ambassadors

 BINI with The Department of Tourism Secretary Maria Bernardita “Dita” Angara-Mathay (Facebook)

By Carissa Alcantara

Published Jul 3, 2026 01:36 pm

The Department of Tourism (DOT) has picked popular girl group BINI as their newest ambassadors.

The group, composed of Jhoanna, Maloi, Stacey, Sheena, Gwen, Aiah, Colet, and Mikha, together with Star Magic head Lauren Dyogi, paid a courtesy call to Tourism Secretary Maria Bernardita “Dita” Angara-Mathay in Makati, recently.

In a report by ABS-CBN News, Mathay praised the girl group.

She said, “I am so happy. They have so many ideas. Sometimes the young people can direct a whole generation, a whole bureaucracy to go a certain direction, which will connect with the larger population. They are delightful and talented people."

Meanwhile, BINI leader Jhoanna Robles related how excited they are to share ideas with DOT.

"Sobrang dami namin gusto i-suggest. Mag-meeting muna kami. 'Yan ang special sa BINI. We are from eight different provinces. Nasimulan na namin before, and now we are grateful we have the support of the government. Mas malaki na,” Jhoanna said.

The DOT noted that BINI has long been championing Philippine tourism through their work.

"They are ambassadors already with what they are doing, what they are wearing, with the traditional outfits. It would be amiss for the government if we do not recognize the pride,” Assistant Secretary Ren Sapitan said.  

Aside from BINI, the DOT also hopes to work with SB19, Alex Eala, and other Filipinos who have proudly represented the country globally.