Manila, Philippines: Newly launched global music brand YUME is set to launch a series of roadshows in top Asian cities, including Manila, Cebu, and Davao to introduce its suite of services, which includes rewarding music listeners whenever they stream music on the YUME platform.
Revolutionizing the Music Landscape
Officially launched on January 28, 2024, YUME has onboarded over 1000 users and approximately 200 artists, all drawn to its distinctive music publishing and streaming experience. Music copyright holders can enjoy expedited discovery, better royalties management, career-enhancing tools, and unique global opportunities. Musicians can also publish with YUME for free, which makes the platform appealing to independent artists. Music listeners, on the other hand, are not left behind. With a YUME premium subscription, members can enjoy multiple income streams whenever they stream content or invite others to the community.
A Dream for Music Enthusiasts
Music streaming is among the top internet activities for Filipinos, with the number of music streamers forecasted to reach 6.3 million in 2027, largely due to the country's high internet penetration rate and increasing smartphone usage. Music streaming is also among the top influencers when it comes to music discovery. YUME is poised to take advantage of the growing interest of Filipino users by offering a unique rewards system.
Fintech guru and CTO Anthony Yap defines the brand’s offering: "We aim to create a platform that transcends the mere enjoyment of music - we want to make YUME a product that provides a benefit rather than just an expense.” Compared to other streaming platforms, YUME premium members can enjoy earning rewards that can be traded for merch discounts, early access content, brand partner rewards, or even cash. Premium members accumulate streaming points when they consume content on the platform and earn substantial commissions by inviting others to join the dynamic YUME music community. YUME also offers a profit-sharing program, which augments members’ earnings.
Serial entrepreneur and YUME’s CEO Edward Bruce Ybañez is positive that the platform is set for worldwide adoption. "Our business model is designed to empower individuals of all ages, ensuring that anyone with a mobile device can earn income anytime, anywhere.”
A Great Advantage for Musicians
Eric Lagrimas, Publishing Director and Berklee Music alumni, expressed his excitement about how YUME changes the music industry for the better. "YUME represents a paradigm shift for independent artists, providing them with a platform to showcase their music to a captive audience while rewarding engagement," Lagrimas emphasized. By publishing unsigned artists on the platform, users are incentivized when they listen to new music. This creates a great advantage for artists onboarded on YUME - with potentially thousands of listeners streaming daily on the platform within the quarter, published songs on the platform are in for sure discovery, and potentially, virality.
Musicians can then take advantage of their unique position, which is immediate access to their listeners. Johann Bontuyan, YUME’s president, audio engineering authority, and recording studio proprietor from Cebu, emphasized this unique appeal, stating, "When it comes to redefining streaming and music, only YUME Music offers a platform where music lovers can connect, collaborate, and earn simultaneously. Our innovative approach will reshape your streaming experience."
A Lasting Impact for Musicians and Music Listeners
Distinguished live concert producer and company’s Chief Visionary Officer Jason Purino highlighted YUME's overarching mission, emphasizing its commitment to fostering transformative experiences. "Our core values and ethical principles are the cornerstone of our venture, setting us apart in the industry. I am eagerly anticipating the positive impact YUME will have on people's lives."
YUME is currently on a roadshow across major cities in the Philippines, South Korea, Singapore, and Thailand, culminating in a grand launch event in Dubai. This global initiative highlights YUME's commitment to making its mark on the international music landscape. To learn more about the platform or to join the roadshow, visit www.yume.global.
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